Riot Games

Marketing Creative Director - VALORANT (Contract)

Riot Games  •  Shanghai, CN (Onsite)  •  2 months ago
Apply
AI can make mistakes so check important info. Chat history is never stored.

Job Description

As the Marketing Creative Director for VALORANT Mobile, you will report to the China VALORANT Creative Lead, and will be responsible for shaping and delivering world-class campaigns for VALORANT MOBILE in China. Partnering closely with internal teams and external production partners to deliver on the high demand for compelling creative content across in-game contents, gameplay trailers, cinematics, illustrations, UA assets and more–all crafted with authenticity and a deep connection to both the product and the player. Working with the VALORANT Mobile publishing team, you’ll help execute creative strategy, manage and guide vendor partnerships, and ensure each campaign meets its strategic goals and maintains the highest quality standards.

Responsibilities:

  • Demonstrate and support craft excellence on in-game and out-of-game marketing content across strategy, creative, art, writing, video and audio.
  • Guide workstreams and help uphold the bar for creative craft excellence within Riot, local publishing partners and in vendor partnerships.
  • Strong eye for creative quality with experience in guiding asset reviews, offering actionable feedback, and elevating work to meet evolving creative and platform best practices.
  • Partner across multi-team and disciplinary, publishing, dev, consumer product, global and regional partners, including external partners — to align and elevate creative execution.
  • Collaborate with product manager, brand manager, creative directors, writers, art directors, producers, editors, directors, artists, and more to deliver creative that surprises and delights our players.
  • Effectively balance the needs of multiple stakeholders, with a focus on aligning with teams to achieve creative excellence — even as expectations and standards vary.
  • You will work with our VALORANT MOBILE leadership team to ensure timely resolution of needs and advocate for opportunities.
  • Hold us accountable to be true partners to the other studio pillars, external vendors, regional hubs and regional vendors.
  • Innovate in the space of creative marketing and storytelling.
  • Be an active participant in the creative director discipline to ensure global creative quality bar is met and developed.

Required Qualifications:

  • Bachelor's Degree or demonstrated equivalent
  • 5+ years of experience in games marketing or creative agency with focus on gaming projects
  • Impressive portfolio that demonstrates a proven track record of developing 360 campaigns from strategic creation to final delivery while building the foundation of a brand identity with a unique creative platform
  • Experience collaborating across multiple marketing craft disciplines from Brand, Creative, Comms and Channels
  • Level-headed approach to change management, conflict resolution and patience through the fluctuating creative development process
  • Strong proficiency in Mandarin Chinese and English

Desired Qualifications:

  • Understand what gaming competitors are doing to promote acquisition, fandom, and engagement
  • Prior experience in the China market is a strong advantage
  • PC and Console marketing experience optional

Employment Type: employment contract with FESCO Adecco, a professional personnel company in China.

Riot Games

About Riot Games

Since 2006, Riot Games has stayed committed to changing the way video games are developed, published, and supported for players. From our first title, League of Legends, to 2020’s VALORANT; we have strived to evolve the community with growth in Esports, and expansion from games into entertainment. Players are the foundation of Riot's community and because of them, we’re able to reach new heights.

Founded by Brandon Beck and Marc Merrill, Riot is headquartered in Los Angeles, California, and has 4,500+ Rioters in 20+ offices worldwide. Riot has been featured on numerous lists including Fortune’s “100 Best Companies to Work For,” “25 Best Companies to Work in Technology,” “100 Best Workplaces for Millennials,” and “50 Best Workplaces for Flexibility.”

Riot Games recruiters will never ask for money or request sensitive information, and they'll always reach out from an @riotgames.com email address. You can learn more about Riot’s interview process here: https://www.riotgames.com/en/work-with-us/interviewing-at-riot/interview-process

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Los Angeles, CA
Year Founded
2006
Social Media