Job Description

About Boston Globe Media:
At Boston Globe Media, we deliver trusted journalism while creating standout marketing experiences that connect with our audience. We’re looking for a creative and strategic Marketing Copywriter/Content Expert to craft messaging that drives engagement and brings campaigns to life.

This role goes beyond just writing — it’s about creating impact. You’ll develop compelling copy and headlines across marketing campaigns, email communications, and onboarding experiences, to name a few. Your words will help shape how audiences experience our Boston Globe Media brands, from first touch to loyal subscriber.

Responsibilities:

• Write persuasive, on-brand copy for emails, marketing campaigns, onboarding flows, and digital/print ads.
• Craft bold, attention-grabbing headlines and messaging that drive engagement.
• Collaborate with marketing to align copy with campaign goals and audience insights.
• Edit and proofread content for clarity, consistency, and impact.
• Ensure all content reflects Boston Globe Media’s voice and brand standards.

Qualifications:

• Proven experience as a copywriter or content expert, ideally in marketing and/or advertising.
• Exceptional writing, editing, and proofreading skills with a creative flair.
• Strong portfolio demonstrating campaign-driven copy, ad messaging, email campaigns, and onboarding content.
• Ability to craft copy that engages audiences and drives results.
• Familiarity with digital marketing best practices, email platforms, and campaign optimization.
• Comfortable managing multiple projects in a fast-paced environment.
• A willingness to adapt and be audience focused, with a curious mindset and a commitment to creating an inclusive work environment

Preferred

• Understanding of audience segmentation and messaging strategies for onboarding and marketing campaigns.
• Experience in media or news organizations is a plus.

Contract Details:

• Duration: 3-6 months to start, with the possibility of extension.
• Type: Contract, full-time or part-time depending on project needs.
• Location: Boston, MA (hybrid/remote flexibility).