IHG Hotels & Resorts

Marketing Coordinator ~ Manager / マーケティング コーディネーター~マネージャー

IHG Hotels & Resorts  •  Japan (Onsite)  •  2 months ago
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Job Description

What is the job?

As only one Marketing in charge member, you’ll develop and implement strategies to ensure PR activities and room night sales goals are achieved with collaboration, sales and marketing strategies are set together, tactical plans are created and implemented, and results are monitored and achieved.

No matter your job title, you have many challenge opportunities.

Your day to day

•Manage daily Marketing activities    •Train your entire hotel team to make sure they understand any new implementation or new tools to work effectively  •Drive a great working environment for hotel team members to thrive – connect departments to create sense of one team   •Interact with outside contacts: guests, vendors, and other contacts as needed  •Develop and maintain great working relationships with key clients and outside contacts to increase PR activities and revenue  Marketing Activities•Hit all personal/team marketing goals and maximize PR activities and profitability  •Help prepare the departmental budget and financial plans including the hotel marketing plan  •Create and implement marketing plans and packages that drive measurable incremental occupancy, increase average rates, increase volume, food and beverage and banquet sales  •Produce and Review reports and marketing forecasts to analyze current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual market activities meet or exceed established revenue plan  •Create and develop special events and Marketing blitzes to showcase the hotel to potential clients and guests. Attend major market events locally and nationally to promote new business and increase marketing opportunities for the hotel Guest Experience•Provide guests with information (example: loyalty programs, area attractions, restaurants, facility information) to enhance guest experience

•Lead marketing efforts to up sell guests on hotel services, offerings, and amenities

「You are the first contact of the hotel with the guests」

Responsible Business

•Work closely with key business leaders, officials, and representatives of local community groups within the city to ensure constant high profile exposure for the hotel

•Work with advertising agencies, consulting firms, and vendors to maximize advertising investments and ensure ads represent brand identity

•Raise the awareness and reputation of your hotel and the brand locally – occasionally acting as hotel representative for media

•Identify improvements to marketing activities and overall hotel sales performance and work with other departments 

•Ad-hoc duties – unexpected moments when we have to pull together to get a task done

What we need from you

•Welcome who has some years of experience in a hospitality or hotel marketing

•Knowledge of local businesses and business trends required 

•Must speak local language

• Other languages preferred

We would like to work with people who has mind-set of Adaptable and willing to take on new challenges.

If you are confidence and want to challenge, please Feel free to apply, no matter to meet all our needs.

You are always welcome

What is the job?

当ホテルのマーケティング担当として、PR活動および客室販売目標の達成に向けた戦略の立案・実行を担っていただきます。
営業チームと連携しながら、マーケティング戦略の策定、施策の実行、結果のモニタリングまで一貫してリードいただくポジションです。

マーケティング専任として幅広い裁量を持ち、ホテル全体に影響を与えるチャレンジングな環境でご活躍いただけます。

役職に関わらず、新しいことに挑戦できる機会が多くあります。

Your day to day

  • 日々のマーケティング活動の管理・推進
  • 新しい施策やツール導入時の社内トレーニング実施
  • 部門を超えた連携を促進し、チームワークの強化
  • ゲスト・取引先・外部関係者とのコミュニケーション
  • 主要クライアントや外部パートナーとの関係構築・維持

マーケティング戦略・施策

  • PR活動および収益最大化に向けた目標達成
  • マーケティング計画・予算策定のサポート
  • 稼働率向上・単価向上・料飲・宴会売上拡大につながる施策の企画・実行
  • 市場分析・レポート作成・予測を通じた戦略立案
  • イベントやプロモーションの企画・実施(国内外のイベント参加含む)

ゲストエクスペリエンス

  • ロイヤリティプログラムや周辺情報の提供による体験価値向上
  • ホテルサービスや付加価値の提案(アップセルの推進)
  • 「ホテルの第一印象をつくる存在」としての役割
  • デジタルマーケティングで、ホテルの魅力を伝える

責任あるビジネス(対外活動)

  • 地域コミュニティや行政・企業との関係構築
  • 広告代理店・外部ベンダーとの連携によるブランド価値向上
  • メディア対応やホテルの代表としての対外発信
  • 他部門と連携した売上・マーケティング改善
  • その他、状況に応じた柔軟な業務対応

応募資格(What we need from you)

  • ホテル業界またはホスピタリティ業界でのマーケティング経験(数年程度)
  • 地域市場やビジネストレンドに関する知識
  • 日本語でのコミュニケーション能力
  • 英語などその他言語ができれば尚良し

求める人物像

  • 柔軟に変化へ対応できる方
  • 新しいことに積極的にチャレンジできる方
  • 自ら考え、行動できる主体性のある方

メッセージ

すべての条件を満たしていなくても問題ありません。
「挑戦したい」という気持ちを大切にしています。

自信を持って一歩踏み出したい方は、ぜひご応募ください。
皆さまからのご応募、お待ちしております。

IHG Hotels & Resorts

About IHG Hotels & Resorts

IHG Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global hospitality company, with a purpose to provide True Hospitality for Good.

With a family of 19 hotel brands and IHG One Rewards, one of the world's largest hotel loyalty programmes, IHG has over 6,300 open hotels in more than 100 countries, and a development pipeline of over 2,000 properties.

Luxury & Lifestyle: Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Vignette Collection, Kimpton Hotels & Restaurants, Hotel Indigo

Premium: voco hotels, HUALUXE Hotels & Resorts, Crowne Plaza Hotels & Resorts, EVEN Hotels

Essentials: Holiday Inn Express, Holiday Inn Hotels & Resorts, Garner hotels, avid hotels

Suites: Atwell Suites, Staybridge Suites, Holiday Inn Club Vacations, Candlewood Suites

Exclusive Partners: Iberostar Beachfront Resorts

InterContinental Hotels Group PLC is the Group's holding company and is incorporated and registered in England and Wales. Approximately 345,000 people work across IHG's hotels and corporate offices globally.

Visit us online for more about our hotels and reservations and IHG One Rewards. To download the IHG One Rewards app, visit the Apple App or Google Play stores.

Industry
Travel & Hospitality
Company Size
10,000+ employees
Headquarters
Windsor, GB
Year Founded
Unknown
Website
ihg.com
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