Job Description

THIS IS A NON-CIVIL SERVICE POSITION

Salary Range:

$43,901.00 – $69,639.00 Annually

Hiring Salary Range:

$43,901.00 - 55,000.00 Annually

Get to Know Us

Welcome to the City of Baltimore! Experience the reward of a fulfilling career and enjoy the added element of excitement in a vibrant, diverse atmosphere. The City of Baltimore offers limitless opportunities to help drive social impact, both on the job and in the community, while serving its citizens. Join us in making Baltimore a great place to live and work. In the City of Baltimore, we hire great people and provide them with the skills and opportunities to grow toward their career aspirations. If you are looking for a career change or are interested in learning more, explore our opportunities and benefits programs. We are excited to have you as a part of the City of Baltimore Team! The city offers medical, prescription drug, dental, vision, optional life, AD&D, and FSA plans. This office also supplies wellness programs, support groups, and workshops. You can learn about our benefits here: https://humanresources.baltimorecity.gov/hr-divisions/benefits

Job Summary

The Marketing Coordinator reports to the Communication Director and is responsible for strategizing and deploying effective marketing tools to support innovative campaigns for the Baltimore City Health Department. This position will implement new processes to strengthen the Health Department’s brand, programs, and services for both internal and external audiences. Additional responsibilities include tracking marketing metrics, managing content, administering campaigns, and coordinating event advertising.

Essential Functions

• This role leads the development and execution of marketing strategies for the Health Department’s strategic initiatives, programs, and clinics.
• Assists programs with planning, advertising, and promotional activities by providing feedback on the design, layout, and production of marketing materials to ensure alignment with the Health Department’s brand standards.
• Recommends quantifiable strategies and tactics to improve the success of marketing efforts among various Health Department initiatives and programs.
• Prepares reports using quantifiable data to demonstrate the effectiveness and impact of marketing campaigns, strategies, and activities.
• Collaborate with the Communications Director and Media and Marketing Officer to develop a social media marketing strategy that maximizes the use of the Health Department’s platforms, including Facebook, Instagram, Twitter, and LinkedIn.
• Research new and emerging media and advertising platforms to improve the department's marketing channels.
• Develops data-driven marketing and communications strategies that lead to positive actions and measurable results among targeted populations.
• Participates in public health emergency response duties as assigned and consistent with job classification and training provided in response to natural disasters and threats to public health.

Minimum Qualifications

Education: Have graduated from an accredited high school or possession of a GED certificate

AND

Experience: Experience in marketing, advertising, and development.

OR

Equivalency Notes: Have an equivalent combination of education and experience.

Licenses, Registrations, and Certificates: Have a valid Maryland Class C Noncommercial driver's license or an equivalent driver's license and be eligible to obtain a Baltimore City driver’s permit. PROVISIONAL DRIVER’S LICENSES ARE NOT ACCEPTABLE.

NOTE: YOU MUST UPLOAD A COPY OF YOUR VALID DRIVER’S LICENSE WITH THE APPLICATION AT THE TIME OF APPLYING.

Knowledge, Skills, and Abilities

• Ability to manage projects from initiation to completion.
• Ability to manage multiple projects and responsibilities simultaneously.
• Ability to convene, facilitate, and educate diverse groups.
• Ability to build marketing campaigns that make people take action.
• Ability to compile, analyze, and report results from the marketing and advertising campaigns Knowledge of marking and advertising channels, including digital, social media, print, and texting.
• Knowledge of direct response vs. institutional marketing strategies.
• Knowledge of key marketing metrics.
• Excellent oral and written communication skills, including strong public speaking skills.

Additional Information

Background Check

Eligible candidates under final consideration for appointment to positions identified as positions of trust will be required to complete authorization for a Criminal Background Check and/or Fingerprint screening, and must be successfully completed.

Probation

All persons, including current City employees, selected for this position must complete a 6-month mandatory probation.

Baltimore City Government is an Equal Employment Opportunity Employer, and we are committed to a workplace that values diversity, equity, and inclusion. The City of Baltimore prohibits discrimination on the basis of race, color, religion, age, sex, ancestry, creed, national origin, disability status, genetics, marital status, military service, sexual orientation, gender identity/expression, or any other characteristic protected by federal, state, or local laws. Applicants requiring accommodation during the hiring process should contact the Department of Human Resources directly. Requests for accommodation should not be attached to the application.

BALTIMORE CITY IS AN EQUAL OPPORTUNITY EMPLOYER