Job Description

• Plan, develop and deliver integrated B2B campaigns across digital, social, print, events and owned channels for key APAC markets
• Conduct full funnel performance analysis (i.e. from lead to new deals closed), and collaborate with sales to ensure leads flow down the funnel, driving revenue growth and ROI from marketing activity
• Be the local ANZ marketing custodian for the Australian office, supporting sales and operations on ground for events and onsite marketing related activity

• Plan and assist in multi-channel regional lead generation campaigns, from planning to execution in collaboration with media and creative agencies for channels such as emails, social and paid media
• Manage and develop creatives and content, and adaptations (e.g. localisation, A/B testing), inclusive of landing page optimisations
• Support in copywriting for email marketing, organic social, paid media
• CRM management to ensure smooth flow of new leads to sales teams for follow up
• Reporting of campaign performance data and use insights for campaign optimisation for future initiatives

• Plan and execute on the region’s events strategy and plans for both online (i.e. webinars) and offline (i.e. trade shows, roundtables, large scale)
• Manage project timelines and communicate with internal and external stakeholders to ensure that deliverables and deadlines are met to expectation
• Coordinate and manage event logistics including sourcing for venues, F&B, merchandise, preparing event collateral and materials, assist with presentation preparation with event speakers, etc.
• Engage with sales leaders and teams respectively to provide excellent coordination, execution and marketing support, and ensure lead follow-ups are completed by sellers
• Develop pre and post event communication plans and content (i.e. event recruitment, post-event comms) to ensure prospects and clients are engaged to drive registration and reduction in dropouts
• Work with creative team and/or external agencies to have content created, adapted and localised where necessary

• 2-3 years of B2B marketing experience
• Experience in digital lead generation marketing and content creation is preferred
• Experience with Adobe Illustrator, or similar platforms is preferred
• Experience in HR services industry (B2B) is preferred
• Outstanding communication and negotiation skills
• Excellent organisational, coordination and project management skills
• Ability to prioritise your tasks across multiple projects
• Understanding of marketing and sales funnel is preferred
• Flexible hours may be required to manage projects across regions and time zones

• Your Own World-class coach to help you grow personally and professionally.
• Coaching for Friends and family because coaching is a gift worth passing on. 
• Charity Days to support the causes close to your heart - because doing good feels good.
• Learning Budget to fuel your curiosity. If it helps you grow, we’re in.
• Weekly Wellbeing Hour just for you. No meetings. No emails. Just space to breathe, reflect, or reset.
• Regional benefits flex to fit your location and lifestyle.
• A welcoming place to do your best work. Comfortable, collaborative and inclusive… and dog-friendly too!