Job Description

• Coordinate approved seasonal, promotional, product and brand campaigns from brief to post-campaign close-out. Maintain campaign plans, critical paths, status trackers, approvals and asset matrices. Ensure artwork, copy, pricing, product information, terms and channel requirements are accurate before release.
• Coordinate campaign roll-out across stores, visual merchandising, e-commerce, CRM, social, paid media, mall media, print, radio, partnerships and activations, as relevant to the brief. Support store marketing and confirm that campaign materials reach relevant malls on time.
• Work with merchandise, planning, operations, e-commerce and marketing teams to align activity with stock availability, pricing, promotional mechanics and customer demand. Track agreed campaign KPIs and assist with reporting on traffic, engagement, conversion, ROI and other channel-specific measures.
• Prepare clear briefs for creative, content, media and production partners. Proofread and quality-check campaign outputs. Apply brand identity and tone consistently, without compromising brand positioning.
• Coordinate agencies, printers, media owners, production suppliers and other partners. Obtain quotations, raise and track approved purchase requirements, maintain cost trackers, reconcile invoices and flag timing, quality or budget risks early.
• Support store openings, mall activity, local store marketing, promotions, partnerships and customer-facing events. Coordinate operational requirements, marketing collateral, supplier delivery and post-activity reporting.
• Maintain accurate records and campaign archives. Consolidate performance information, identify execution learnings and recommend practical improvements for future campaigns. Escalate missed deadlines, inaccurate information and dependencies that may affect customer experience or commercial delivery.
• Build effective working relationships across business divisions, including merchandise, planning, retail operations, visual merchandising, e-commerce, finance, legal and external partners.
• Diploma or degree in Marketing, Communications, Business or a related field.
• At least 3 years’ experience in marketing coordination or campaign execution, preferably in retail, e-commerce, FMCG, home, lifestyle or another consumer-facing environment.
• Practical experience coordinating multi-channel campaigns, creative production, suppliers and deadlines.
• Exposure to retail stores, promotional calendars, point-of-sale material, CRM, social and digital channels is advantageous.
• Experience working with campaign reporting, budgets, cost trackers and purchase or invoice processes.
• Working knowledge of AI-enabled productivity or marketing tools, with evidence of responsible practical use.

Skills

• Strong project coordination, prioritisation and follow-through across multiple campaigns and stakeholders.
• Excellent written and verbal communication, with sound copy-checking and briefing ability.
• High attention to detail, especially for pricing, product information, mechanics, terms, artwork and deadlines.
• Commercial awareness and the ability to connect marketing activity to customer demand, traffic, conversion, sales and basket value.
• Customer and brand orientation, with an interest in home, décor, textiles, furniture, gifting and lifestyle retail.
• Comfort with data and reporting; able to interpret results, spot anomalies and turn information into clear actions.
• Proficiency in Microsoft 365, particularly Excel, PowerPoint, Word, Outlook and Teams; confidence learning workflow, campaign-management, analytics and AI tools.
• Resilience, sound judgement and calm execution in a fast-paced retail environment.
• Able to work independently within agreed priorities while escalating risks and decisions appropriately.

Behaviors:

• Business Insight - applies market and business insights in order to drive organisational objectives.
• Communicates Effectively - conveys information and communicates ideas in a clear, concise and impactful manner.
• Customer Focus - understands, anticipates, and meets the needs and expectations of customers.
• Ensures Accountability - takes accountability and ensures others are held to account on agreed upon performance targets.
• Manages Complexity - interprets and simplifies complex and contradictory information when resolving organisational problems.
• Plans and Aligns - develops plans and prioritises initiatives that align to the organisational goals and objectives.
• Tech Savvy - leverages new technology to enhance productivity, improve problem solving, and support business growth.

Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.

Who we are is because of our people. They are our greatest asset. TFG is an internationally diversified retail portfolio of 34 speciality lifestyle and apparel brands that Inspire our Customers to live their Best Lives and are woven into the lives of millions. Our vision is to create the most remarkable omnichannel experiences for our customers. TFG is more than a workplace, it's a launchpad for your growth. Join us and explore endless growth opportunities across our diverse brands. We’re a purpose-led business, and on this team, you’ll share the pride of making an impact across a whole industry.

We’re the designers, the makers, the shakers and the teams behind the scenes.

Are you with us?