Job Description

Marketing Coordinator

Senior Management Advisors
Clearwater, FL - In office with the ability to travel as needed within the state of Florida.

About Senior Management Advisors

Senior Management Advisors is a trusted and well-known senior living operator with a proud legacy of over 50 years. We are passionate about creating vibrant lifestyles and exceptional experiences for seniors across our communities. As we continue to grow and innovate, we are seeking a highly organized and motivated Marketing Coordinator to join our dynamic team.

Senior Management Advisors is seeking a Marketing Coordinator to support the day-to-day operations of the Marketing Department. This role is ideal for a detail-oriented, creative, and organized individual who thrives in a fast-paced environment and enjoys managing multiple projects simultaneously.

The Marketing Coordinator will assist with a wide variety of marketing initiatives and administrative functions, including website updates, online listing management, online review management, print collateral coordination, community signage, onboarding of new hires, vendor coordination, AI initiatives and general marketing department support.

This position plays a key role in helping ensure all marketing efforts are executed consistently, professionally, and on time across multiple senior living communities.

Key Responsibilities

Marketing & Administrative Support

• Assist the Marketing Department with daily projects, communications, and department organization
• Coordinate marketing requests from communities and corporate leadership
• Help maintain marketing calendars, project timelines, and task tracking
• Organize and maintain digital marketing assets, files, photos, and collateral
• Assist with ordering and inventory management of marketing materials and promotional items

Website & Digital Content Management

• Update community websites with new content, specials, events, photos, and announcements
• Update online listings and third-party profiles including:
  • Google Business Profiles
  • A Place for Mom
  • Caring.com
  • Other online directories and referral sites

Online Review Management

• Assist with monitoring and tracking online reviews for all communities
• Help support company review generation initiatives and monthly review goals
• Coordinate review response requests with community leadership teams
• Ensure community profiles are updated with accurate information, photos, and branding
• Track online reputation metrics and assist with reporting
• Help identify opportunities to improve online presence and resident/family engagement

Community Signage & Print Coordination

• Coordinate creation, ordering, and installation of community signage, banners, window graphics, directional signage, and event signage
• Assist with maintaining brand consistency across all community signage and printed materials
• Coordinate print collateral including brochures, flyers, direct mailers, postcards, and promotional pieces
• Coordinate shipment and distribution of marketing materials to communities
• Assist with signage updates related to promotions, events, renovations, and rebranding initiatives

New Hire Onboarding & Internal Support

• Assist with onboarding and setup of new hires within the marketing department
• Coordinate access requests, training materials, and department resources
• Help maintain marketing SOPs, templates, and internal guides

Vendor & Project Coordination

• Communicate with printers, signage companies, website vendors, photographers, and other marketing partners
• Track project progress and ensure deadlines are met
• Assist with invoice tracking and marketing-related administrative tasks
• Assist with pulling monthly community activities calendars and ensuring all events are in line with company expectations
• Support special projects, marketing campaigns, and community initiatives as needed

Qualifications

• Bachelor’s degree in marketing, Communications, Business, or related field preferred
• 1–3 years of marketing, administrative, or coordinator experience preferred
• Strong organizational and multitasking skills
• Excellent written and verbal communication skills
• Proficiency in Microsoft Office
• Experience with website content management systems preferred
• Detail-oriented with strong follow-through and time management skills
• Ability to work independently and collaboratively in a fast-paced environment