Job Description

• Partner with SMEs across the business to identify blog topics aligned to market priorities. 
• Distribute and manage blog worksheets, set deadlines, and drive accountability. 
• Maintain the marketing content calendar in partnership with Marketing leadership. 
• Facilitate blog development with external copywriters, managing feedback loops and approvals across Marketing, Executive, and SME stakeholders. 
• Write SME spotlight profiles to elevate internal expertise and thought leadership. 

• Draft sales announcement copy tied to new content launches. 
• Write Outreach snippets for the Sales team to use. 
• Support campaign messaging alignment across teams. 
• Draft and distribute monthly internal and external newsletters. 

• Build and publish blogs and landing pages directly in the CMS across company websites. 
• Execute website updates (e.g., evergreen content). 
• Facilitate website and LinkedIn imagery creation with the graphic design team.  
• Coordinate with the social media team to ensure posts go live on schedule. 

• Manage timelines, reminders, and follow-through across SMEs, copywriters, social, web, sales, and executive approvals. 
• Reduce administrative burden on Marketing leadership through proactive coordination. 
• Serve as a single point of accountability for multi-stakeholder content initiatives. 

• 5+ years of experience in content marketing, marketing operations, or a similar role. 
• Exceptional project management skills with a proven ability to juggle multiple workstreams simultaneously. 
• Strong written communication skills, including the ability to draft copy and edit blogs, whitepapers, internal and external communications, social media copy, etc. 
• Experience working directly in a CMS (e.g., Webflow). 
• Demonstrated ability to work cross-functionally and influence without direct authority. 
• High attention to detail and a commitment to brand consistency. 

• Experience with marketing automation platforms (e.g., Pardot). 
• Familiarity with SEO best practices and content approval workflows. 
• Experience managing external vendors or freelance copywriters. 
• Background in B2B marketing or technology/cybersecurity industries. 

• Owning the content calendar and SME pipeline with minimal direction. 
• Publishing at least the existing cadence of thought leadership content without disruption. 
• Building trusted working relationships with key SMEs, the copywriting partner, and cross-functional stakeholders. 
• Demonstrating reliable follow-through on every open initiative.