Job Description

We are looking for a proactive and strategically-minded Marketing & Content Lead to develop and execute marketing initiatives for our medical segment. This role focuses on content creation, campaign execution, and cross-functional collaboration to drive awareness and demand.

You will work closely with Product, Sales, and Marketing teams to develop impactful content, and ensure alignment with customer needs and business goals.

Key Responsibilities

• Develop and execute marketing content, and campaigns tailored to the medical vertical
• Create high-quality assets including customer success stories, case studies, sales enablement assets, and educational content
• Support demand generation activities across digital channels and events
• Collaborate with Product, Sales, and regional teams to align messaging and content
• Maintain and update marketing materials, ensuring consistency in messaging and branding
• Support industry events, webinars, and conferences
• Build relationships with customers to develop testimonials and advocacy materials
• Track and analyze campaign performance and suggest improvements

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field
• 5+ years of experience in marketing, product marketing content, campaign execution or sales enablement
• Experience in B2B technology or medical (MedTech / Dental) - advantage
• Strong writing and communication skills – native-level English -Must

• Strategic thinking combined with a hands-on approach and the ability to manage multiple tasks
• Strong collaboration skills and ability to work cross-functionally, with a self-motivated and proactive mindset

• Analytical mindset and familiarity with marketing tools (e.g., HubSpot, Google Analytics – advantage)