Your Role
The Pharmacy Market Experience team is responsible for the development, management and oversight of Blue Shield’s pharmacy-related member marketing and operational communications materials and digital experience. The Marketing Communications Specialist, Senior will report to the Senior Manager, Pharmacy Market Experience. In this role you will support implementation or management of integrated marketing and operational communications across all channels and lines of business. You will also support clinical and business objectives by developing digital content, communications and sales enablement or group materials promoting pharmacy benefits, products and services.
Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow – personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.
Your Work
In this role, you will:
Perform writer, communications specialist, and project manager responsibilities
Create communications through the eyes of the customer – developing holistic experiences and meaningful touchpoints
Develop comprehensive communication plans that incorporate a full spectrum of tools and tactics (letters, email, web content, etc.)
Participate in cross-functional teams across multiple business units to align on priorities and develop or support comprehensive communications strategies
Collect and analyze data to measure and report success and continually optimize results (open rates, response rates, return mail, list health, etc.)
Develop, execute and manage pharmacy marketing and operational communications and complex communication projects across all LOBs and delivery channels, and coordinate/manage SME reviews and legal/compliance submissions as applicable
Work closely with Rx Accounts & Sales and enterprise marketing to support development of sales enablement or group collateral materials needed for renewals or new group implementation
Serve as a pharmacy communications and marketing SME to effectively align communications with corporate, brand and regulatory requirements, and manage team’s day-to-day operational communications and fulfilment of marketing communications or digital support requests
Your Knowledge and Experience
Requires a college education or equivalent experience
Minimum 5 years of prior experience with developing marketing messages and communication campaigns required
Pharmacy or healthcare-related marketing and communications for commercial and government program LOB’s required
Strong project management skills which reflect the ability to connect related information across different projects, envision and plan for end-to-end deliverables, independently drive work on complex and time-sensitive projects, and collaborate with multi-disciplinary teams, requiring minimal oversight and direction from management
Continual learner mindset with robust sense of ownership, personal accountability, and responsibility (including using Scrum/Agile principles) for process and program improvement
Excellent presentation, verbal, and writing skills with ability to understand and convey complex ideas to audiences with diverse backgrounds
Requires practical knowledge in leading and managing the execution of processes, projects and tactics, including being able to effectively multi-task and prioritize work
Hybrid
This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week.
Employees living more than 50 miles from an office location will work with their manager to determine in-office time based on business need.
Blue Shield of California strives to create a healthcare system worthy of its family and friends that is sustainably affordable. The health plan is a tax paying, nonprofit, independent member of the Blue Shield Association with nearly 6 million members, over 7,500 employees and more than $25 billion in annual revenue.
Founded in 1939 in San Francisco and now headquartered in Oakland, Blue Shield of California and its affiliates provide health, dental, vision, Medicaid and Medicare healthcare service plans in California. The company has contributed more than $60 million to Blue Shield of California Foundation in the last three years to have an impact on California communities.
For more news about Blue Shield of California, please visit news.blueshieldca.com.
