Full-Time
40
Marketing and Communications
Marketing Communications Specialist (hybrid)
In support of Boston Children's strategic Marketing Communications plans, the Marketing
Communications Specialist will implement marketing strategies and tactics targeted at key
constituencies, referring clinicians, consumers, pharmaceutical companies, biotech, medical device
companies, etc. in order to increase awareness of Boston Children’s Hospital and of key clinical services. Working with the director, the Specialist will oversee the development/execution of events, direct mail, advertising, collateral material, relationship initiatives, Web and e communications to promote the hospital as a whole, as well as key services regionally, nationally and internationally.
Key Responsibilities: 1. Project Management - Determines and manages project workflow from concept to completion and delivers on time and on budget. Projects may include the development of marketing collateral, publications, advertisements, Web sites, press releases, direct mail campaigns, promotional items, videos, podcasts, Webcasts and coordination of conferences and events.
2. Quality assurance brand - Responsible for integrity of projects including accuracy of information,
parental consents, adherence to legal specifications, graphic standards and hospital brand,
proper licensing, trademarking, and production quality. 3. Communication and teamwork - Works collaboratively with colleagues in the Marketing and Communications Department and internal clients to define, strategize, organize, supervise and execute marketing projects that are aligned with strategic marketing plans.
4. Vendor management Acts as liaison to and manages external vendors which may include
advertising agencies, media agencies, PR agencies, list vendors, printers and consultants.
5. Targeting analysis Works with database team to refine targeting, create referring mailing lists and
measure response rates. Regularly audits results and effectiveness of marketing communications efforts.
Minimum Qualifications
Education: Bachelors Degree required
Experience: 1 year of marketing communications experience is required.
Boston
Regular
Part Remote/Hybrid
$58676.80-$93901.60 Annual
Boston Children's Hospital is a 404-bed comprehensive center for pediatric health care. As one of the largest pediatric medical centers in the United States, Boston Children's offers a complete range of health care services for children from birth through 21 years of age. (Our services can begin interventions at 15 weeks gestation and in some situations we also treat adults.)
We have approximately 25,000 inpatient admissions each year and our 200+ specialized clinical programs schedule 557,000 visits annually. Last year, the hospital performed more than 26,500 surgical procedures and 214,000 radiological examinations.
Our team of physicians and nurses has been recognized by a number of independent organizations for overall excellence, and we're proud to share some notable examples with you here.
