Job Description

JOB SUMMARY

Under the guidance and leadership of the Director of Marketing Communications and Public Relations, this role is responsible for executing comprehensive marketing strategies that elevate brand positioning, drive awareness and enhance guest engagement across all channels. Key responsibilities include managing media relations, digital marketing, strategic partnerships, and signature events while maintaining brand consistency and luxury standards. This position cultivates relationships with media and influencers, coordinates press coverage, executes promotional campaigns, and oversees guest communications and reputation management. The role requires strong collaboration with internal departments, external agencies and luxury brand partners to deliver integrated marketing initiatives that support business objectives and reinforce the hotel's position in the competitive luxury hospitality market.

CANDIDATE PROFILE

Education and Experience

• High school diploma or GED; 2 years’ experience in the sales and marketing or related professional area.

OR

• 2-year degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major; no work experience required.

CORE WORK ACTIVITIES

MEDIA RELATIONS & PUBLIC RELATIONS

• Cultivate and maintain relationships with key media, influencers and industry partners across target markets
• Develop and distribute press releases, media kits, and brand stories to secure editorial coverage
• Coordinate media familiarization trips, press events and journalist site visits
• Serve as primary point of contact with PR agency for daily coordination and project management

EVENTS & ACTIVATIONS

• Plan and execute signature events, seasonal activations and promotional campaigns
• Coordinate VIP experiences, hotel anniversaries, restaurant launches, seasonal experiences and special celebrations
• Manage event logistics, guest communications and post-event follow-up

REPUTATION MANAGEMENT

• Monitor and respond to online reviews across platforms if needed (Google, TripAdvisor)
• Develop guest communication strategies including pre-arrival, in-stay and post-departure touchpoints
• Manage loyalty program communications and resident membership initiatives

INTERNAL COORDINATION & TEAM MANAGEMENT

• Collaborate with Revenue Management, Sales, F&B, Spa and Operations teams to align marketing efforts
• Brief and coordinate with creative agencies, photographers and external partners
• Oversee and maintain accurate, timely processing of all Marketing team invoices and standard procedural processes

REPORTING & ANALYSIS

• Track campaign performance, media coverage value and marketing KPIs
• Prepare monthly reports and presentations for leadership on marketing activities and results

DIGITAL MARKETING/ MARKETING COMMUNICATIONS

• Assists in the development and execution of comprehensive marketing communications strategies aligned with brand positioning and business objectives.
• Maintain brand consistency across all communication channels and guest touchpoints.
• Maintains, updates, and manages all web sites.
• Develops brochure and property collateral materials in partnership with Marketing Content Executive/ Asst. Manager
• Reviews and provides analysis on all website and email campaign tracking
• Ensures consistent marketing message is communicated in all advertising and collateral efforts.
• Provides regular tracking/ROI and analysis of promotions and website/email campaigns and uses this knowledge in future planning.
• Tracks return on investment (ROI) of all marketing initiatives, including online, direct mail and print advertising.

MARKET TRENDS UPDATE

• Evaluates new marketing opportunities for the property.
• Monitor market trends, competitor activities and guest preferences to inform marketing initiatives.
• Ensures property is represented on all quality internet sites that have the potential of providing business.