Job Description

Job DetailsLevel: ManagementJob Location: Ball Ground, GA 30107Position Type: Full TimeEducation Level: 4 Year DegreeSalary Range: $80,000.00 - $115,000.00Travel Percentage: Up to 25%Job Shift: DayJob Category: MarketingDuravant is a global engineered equipment company with an over 100-year operating history. Through our portfolio of operating companies, we deliver trusted end-to-end process solutions for customers and partners through engineering and integration expertise, project management and operational excellence. With worldwide sales distribution and service networks we provide immediate and lifetime aftermarket support to all the markets we serve in the food processing, packaging and material handling sectors. Duravant’s market-leading brands are synonymous with innovation, durability and reliability.
POSITION SUMMARY:
The Marketing Communications Manager is responsible for developing and executing strategic marketing communications initiatives that align with business objectives and drive measurable growth and ROI for the Operating Group and its brands. This position directs the development of content and marketing programs that support the entire lifecycle from lead generation to customer acquisition.  The Marketing Communications Manager oversees multi-channel marketing campaigns including tradeshows and events, digital and email campaigns, ABM programs, advertising, PR, web and social media communications and content.  The role collaborates closely with sales, product management, and lifecycle services teams to support the company’s strategic priorities.
ESSENTIAL RESPONSIBILITIES:
Marketing Communications Strategy
Develop the company’s marketing communications plan and manage its execution by aligning tools, channels, and messaging into a coordinated set of actions that achieves the company’s revenue and growth goals in its targeted end markets, customer segments, and regions.
Ensure alignment of all marketing communications with corporate branding strategy and design standards.
Monitor and review effectiveness and return on investment of various marketing communications channels, campaigns and promotions.
Content Development, Campaign and Event Management
Lead the development of compelling content for customer stories, website, email campaigns, social media, and sales enablement materials (brochures, presentations, videos, photography, and other mar com assets.)
Develop and manage marketing content calendar.
Oversee PR and advertising.
Manage the marketing events including planning, logistics coordination and on-site execution for industry trade shows. Work closely with Corporate and Operating Group Tradeshow Coordinator(s) to ensure alignment on strategy and messaging.
Support new product commercialization by developing marketing materials, sales tools, training materials and promotional campaigns.
Collaborate with human resources to support employee communications to ensure a climate (internal branding) that attracts, retains, and motivates top quality talent. Develop content for company employee communication app “Equip’d.”
Utilize design tools such as Photoshop, Illustrator, and Indesign to support internal and external graphics design resources as needed.
Digital Presence & Lead Generation
Plan, develop and execute demand-generation campaigns featuring targeted e-mail marketing, webinars, and other digital communications and promotions to generate
Marketing Qualified Leads for sales.  Create lead engagement and nurturing programs to support opportunities moving through the sales pipeline.
Establish lead scoring and tracking metrics.
Manage website optimization, social media sites, SEO/SEM campaigns.
Manage company social media channels and consistently deliver new relevant content to audiences.
Track and report on campaign analytics using martech tools such as Marketo, Salesforce and Showpad.
Market & Channel Development
Identify and drive marketing actions and campaigns targeting new verticals and customers.
Conduct market analysis and competitive intelligence.
Develop ABM (Account-Based Marketing) programs and support channel partner programs.
Budget & Vendor Management
Manage marketing communications budget and track ROI.
Maintain relationships with external vendors and agencies (branding, PR, marketing automation consultants
POSITION REQUIREMENTS:
Bachelor’s degree in Marketing, Communications, or related field.
Proven experience in marketing communications, preferably in a B2B or industrial environment.
Expertise in digital marketing, content development, and campaign execution.
Proficiency with marketing automation and CRM tools (Marketo, Salesforce).
Skills in graphic design and visual communication tools preferred.
Ability to manage multiple projects and priorities in a fast-paced environment.
Familiarity with global marketing operations and multi-regional messaging.
Understanding of technical or engineered product marketing
Travel approx. up to 25% for tradeshows, events and meetings
About Duravant:
Duravant participates in global Diversity, Equity, and Inclusion programs, as well as Doing Good initiatives to support our communities. In addition to a culture that promotes long term career satisfaction, with opportunities for personal and professional growth, Integrated Solutions offers an excellent total rewards package that includes:
Compensation: We offer competitive compensation
Benefits: We have comprehensive benefit packages designed to support our employees' health, well-being, and financial security
Development: We have education and training programs which include an educational assistance program
Time Off: We offer paid holidays and paid time off
Driven Team Members: We have a cross-functional, collaborative environment, focused on delivering results
Core Values: Our core values are Teamwork, Respect, Integrity, Winning Spirit, and Sense of Urgency
Culture: We are driven by our number one asset - our employees, and their successes
Doing Good: We love to be active members of our community! We have several volunteer opportunities throughout the year.
This position description identifies the major responsibilities of this job. It does not include all aspects of the position such as the potential additional duties assigned by supervisors and the requirement for flexibility in helping others for the company's overall benefit.
ADDITIONAL INFORMATION:
Duravant is a global engineered equipment company with an over 100-year operating history.  Through our portfolio of operating companies, we deliver trusted end-to-end process solutions for customers and partners through engineering and integration expertise, project management and operational excellence.  With worldwide sales distribution and service networks we provide immediate and lifetime aftermarket support to all the markets we serve in the food processing, packaging and material handling sectors.  Duravant’s market-leading brands are synonymous with innovation, durability and reliability.
PHYSICAL REQUIREMENTS:
Frequently required to sit, stand, walk, talk or hear; uses hands to finger, handle, or touch objects or controls.  On occasion, may be required to climb and work in high places, stoop, bend or reach above the shoulders. The incumbent must occasionally lift, push, or pull up to 25 pounds.  Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
WORK ENVIRONMENT:
The position is an office-based position located in Ball Ground, Georgia. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential function.