Job Description

Marketing Communications Manager (m/f/d)

• Location: ​Hamburg, Norderstedt - tesa Headquarter
• Entry as: limited to max. 18 months
• Work Area: Marketing

What you will do

In this role, you will take ownership of global, customer-centric marketing communication campaigns for a specific business unit or industry segment. You will develop and execute integrated, digital-first communication strategies that strengthen brand positioning, drive lead generation, and deliver measurable business impact.

Working in a highly collaborative, international environment, you will act as a key interface between Business Units, regions, digital teams, and external partners. This role combines strategic planning with hands-on execution and is ideal for an experienced marketing communications professional who thrives in complex B2B environments and can translate customer insights into impactful content and campaigns.

Your tasks include:

• Develop and execute the global annual marketing communications plan in close collaboration with Business Units and regional teams
• Design and supervise regional implementation of integrated, digital-first campaigns (including ABM approaches) across channels such as LinkedIn, email CRM automation, and web
• Drive the implementation and ramp-up of Account-based Marketing and leading regional project teams in the execution
• Define and maintain customer personas and end-to-end customer journeys to ensure a highly targeted and customer-centric approach
• Create and deliver high-quality content for key customer touchpoints, including product launches and lead generation initiatives
• Ensure consistent and compelling brand messaging across all markets and channels
• Ensure regional Monitoring, analysis, and reporting of campaign performance, deriving actionable insights and recommendations to optimize ROI
• Act as a central marketing interface, fostering collaboration, best practice sharing, and alignment across global stakeholders
• Steer creative and production agencies

What you will need

• 8+ years of experience in B2B marketing communications within industrial or technical environments; experience in the automotive industry is a strong advantage
• Proven track record in developing and executing integrated global marketing campaigns
• Hands-on experience with Account-Based Marketing (ABM) in complex B2B environments
• Strong expertise in industrial B2B marketing, with a solid understanding of complex products, value propositions, and long sales cycles
• Direct experience with digital marketing, social media (e.g. LinkedIn), marketing automation tools, and analytics
• Strong project management skills with the ability to coordinate across multiple stakeholders, regions, and agencies
• Experience working in global and matrix organizations, with the ability to effectively collaborate across Business Units, regions, and external partners
• Creative and strategic thinker with a data-driven mindset and strong analytical capabilities
• Excellent communication skills with business-fluent written and spoken English
• High attention to detail, pragmatic approach, and ability to deliver results in fast-paced and complex environments

What you can expect

tesa is one of the world's leading manufacturers of adhesive tape solutions, with a range of more than 7,000 products. With passion for technology, we drive innovation, reliability, and sustainability to shape a better future.

Our solutions make a difference in the work, products, and lives of our customers across a variety of industries, including Automotive, Electronics, and Home applications. With this, we address a broad segment of business customers, but also you as a private consumer.

You might be surprised to discover the many places where our adhesive solutions are at work, from the battery in your electric car, to the display of your mobile phone, and even in the elevator in your building. Wherever you look, you'll find tesa - holding the world together since more than 125 years.