Job Description

Ready to shape the future of vegetable marketing in Italy?

At KWS Vegetables, we are not here to follow. We are here to pioneer. We are looking for a creative, data-driven, and results-oriented Marketing Communications Manager Italy (Vegetables) to help our brand cut through the noise, connect with growers, and strengthen our position in the Italian vegetable market.

In this role, you will turn strategy into impactful storytelling, create campaigns that move markets, and work closely with local and international teams to bring our brand and products to life. If you enjoy combining fresh thinking with hands-on execution, this is your opportunity to make it happen.

Your Mission

As our Marketing Communications Manager, you will:

• Develop and execute integrated online and offline marketing strategies to increase brand awareness, engagement, and demand generation.
• Lead the local marketing communications plan in alignment with commercial, crop, product, and customer strategies.
• Adapt and implement global Business Unit marketing campaigns for the Italian market.
• Manage marketing budgets and coordinate external agencies and partners.
• Create compelling content across multiple formats, including articles, brochures, videos, social media posts, newsletters, and marketing tools.
• Transform product positioning into clear, customer-focused messaging.
• Ensure consistent application of the KWS Vegetables brand identity across all touchpoints.
• Plan, execute, and optimize digital campaigns using CRM and marketing automation tools, including Salesforce Marketing Cloud.
• Manage and grow social media channels and strengthen online community engagement.
• Maintain and optimize web content to improve visibility and customer reach.
• Organize and coordinate field days, trade fairs, exhibitions, webinars, podcasts, and other promotional activities.
• Build strong relationships with commercial teams, crop teams, growers, and industry stakeholders to gather valuable market insights.
• Collaborate closely with local and international marketing, sales, and product development teams to maximize campaign effectiveness.

Your Profile

We are looking for a freshplorer who brings:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum 3 years of experience in a similar marketing communications role.
• Experience within agribusiness, seed industry, or vegetable value chains is highly desirable.
• Strong content creation and storytelling skills across digital and traditional channels.
• Experience with CRM platforms and data-driven marketing approaches.
• Knowledge of marketing and design tools such as Canva, Adobe Creative Suite, Photoshop, or similar.
• Strong understanding of digital marketing, social media, online advertising, and GEO/SEO principles.
• Excellent project management and organizational skills.
• Strong interpersonal and stakeholder management capabilities.
• A proactive mindset with the ability to work independently and drive initiatives forward.
• Creativity combined with a strong focus on delivering measurable results.
• Fluent Italian and professional proficiency in English (both mandatory).

What We Offer

At KWS Vegetables, you'll find the agility of a growing business combined with the stability of a global organization. We offer:

• Permanent full-time employment.
• Hybrid working model between your place and our station in Noceto, Parma
• Competitive salary package ranging from €40,000 to €60,000 gross per year, depending on experience.
• CHUBB insurance coverage.
• An international and collaborative work environment.
• The opportunity to work with passionate colleagues across countries and functions.
• Space to take ownership, bring ideas to life, and make a visible impact.
• Professional development and learning opportunities within the KWS Group.
• A culture that values innovation, collaboration, and fresh thinking.

Join the Vegetable Squad

Ready to rise and shine? Ready to tell stories that move markets and help shape the future of vegetables?

We look forward to receiving your CV and getting to know how you can contribute to KWS Vegetables. Apply now and forge your own path.