About SO/ Bangkok
Located in the vibrant capital of exotic Thailand, SO/ Bangkok combines modern dynamism with classic wonder in a true meeting of East and West. With 237 rooms and suites, the urban luxury design hotel offers themed accommodations created around the Five Elements - Water, Earth, Wood, Metal, and Fire. Inspired and innovative, SO/ Bangkok is an iconic landmark of design and a masterpiece of collaboration by Thailand’s top five designers and world renowned fashion designer Monsieur Christian Lacroix.
An exciting selection of innovative restaurants and bars showcase the very best in refined dining in a variety of relaxing ambiences. SO/ Bangkok commands a prime central location where anything is possible, from contemporary high-rises to traditional Buddhist temples, from bustling street markets to ritzy upscale shopping complexes, from notorious nightlife to a gourmet’s choice of dining.
The Marketing & Communications Executive supports the daily execution of the hotel's marketing activities across social media, digital platforms, public relations, F&B promotions, and brand communications. This position ensures consistent brand representation, timely content delivery, and effective coordination with internal teams and external partners to drive revenue and elevate the hotel's visibility.
Key Responsibilities
1. Digital Marketing & Content Management
- Plan and publish weekly content across Facebook, Instagram, TikTok, and additional platforms.
- Capture, edit, and produce photos, videos, and short-form content (Reels/TikTok) for rooms, F&B, events, spa, pool, and seasonal campaigns.
- Write captions aligned with brand voice and campaign objectives.
- Support digital campaigns including Meta Ads, boosted posts, and Google updates.
- Update website, landing pages, Google Business Profile, and manage UTM tracking for all campaigns.
- Respond to guest inquiries via social media channels.
2. F&B Marketing Support
- Create and update marketing materials: menus, tent cards, table talkers, posters, and digital artwork.
- Promote weekly and seasonal F&B offerings across all channels.
- Manage content and promotions on third-party platforms.
3. Rooms & Offers Marketing
- Support staycation packages, seasonal room promotions, and suite campaigns.
- Prepare visual materials and coordinate with Sales and Revenue teams for MICE, wedding, and corporate promotions.
4. PR, Influencer & Event Management
- Coordinate influencer stays including communication, booking, and F&B arrangements.
- Prepare press kits, hotel fact sheets, and media materials.
- Assist in distributing press releases and prepare monthly PR value and clipping reports.
- Capture photo and video content for events and support media/influencer hosting.
5. Brand Communications & Compliance
- Ensure all marketing communications adhere to brand standards.
- Create and distribute guest announcements via social media, LINE OA, in-house TV, and printed materials.
- Inspect and maintain on-property signage, digital screens, and in-room materials.
- Liaise with printers, designers, and creative suppliers.
6. Reporting & Administration
- Prepare weekly and monthly social media and campaign performance reports.
- Monitor competitor hotel marketing strategies and track PR/influencer results.
- Prepare PR/PO requests, quotations, and maintain organized storage for creative assets.
- Support communication and coordination between MarCom, F&B, Sales, Rooms, and Operations teams.
Benefits:
We are Accor
We are more than 290,000 hospitality experts placing people at the heart of what we do, creating emotion for our guests, and nurturing passion for service and achievement beyond limits. Building on the strength of our teams and of our fully integrated ecosystem of leading brands, personalized services & expert solutions, we break new ground to reimagine hospitality and inspire new ways to experience the world.
We are dedicated to suit all desires and needs, and reinvent the guest experience every day with our 45 hotel brands across all segments- 5,600 properties around the world from luxury five-star palaces to smart economy hotels, exquisite residences to full-service resorts.
Because we take care of millions of guests and each of our hotels is a world in itself, where every action counts. We strive to make positive impact both locally and globally, to ensure hospitality benefits not only the few, but all.
