ITCAN Technology and Digital Marketing

Marketing & Communication Specialist

ITCAN Technology and Digital Marketing  •  Dubai, AE (Onsite)  •  4 days ago
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Job Description

About the Role:

As a Marketing & Communications Specialist at MoonTech, you’ll own MoonTech’s narrative and day-to-day communication execution. You will turn strategy into structured messaging, repeatable communication systems, and a consistent brand presence across all touchpoints. You will ensure MoonTech is clearly understood by brands, investors, creators, and the broader market.

Key Responsibilities:
  • Own and consolidate MoonTech’s messaging framework across brands, investors, and creators

  • Develop and maintain positioning statements, differentiators, and elevator pitches

  • Build and update FAQs and objection-handling frameworks

  • Create structured founder talking points (“what to say / what not to say”)

  • Ensure consistent narrative adoption across internal and external communications

  • Coordinate founder communication strategy (who speaks, when, and on which topics)

  • Prepare founders for investor meetings, events, media interviews, and fundraising conversations

  • Develop interview briefs with anticipated questions and structured responses

  • Coordinate media training providers where required

  • Build and manage a strategic content and communications calendar aligned with key seasons, events, and company milestones

  • Drive weekly communication execution across relevant channels

  • Ensure messaging remains simple and accessible for non-performance audiences

  • Oversee brand consistency across website copy, decks, social presence, and event materials

  • Develop clear creative briefs and manage timelines with designers, freelancers, and agencies

  • Ensure outputs align with positioning and reduce revision cycles

  • Conduct competitive and market research to track messaging trends and positioning gaps

  • Translate insights into actionable strategic recommendations

  • Plan and execute event communication strategies (pre-event, during-event, post-event)

  • Coordinate booth messaging, collateral needs, and narrative amplification

Qualifications:

  • 6-8 years of experience in marketing, communications, brand, or product marketing

  • Experience in startup or high-growth environments preferred

  • Exceptional writing and editing skills in clear, simple English

  • Proven ability to simplify complex products into compelling messaging

  • Comfortable working directly with founders and handling confidential matters

  • Experience managing agencies, freelancers, and creative production

  • Strong organizational and execution skills

  • Arabic proficiency is a plus (depending on market focus).

What Success Looks Like:

  • Ensure Mootech is highly visible and top-of-mind across all channels, including social media, press, website, and events.

  • Execute marketing strategies that position the product strongly and deliver measurable impact.

  • Support leadership communications with clear, compelling narratives for LinkedIn posts, press releases, and investor updates.

  • Plan and manage events strategically, ensuring purposeful participation and representation of the company.

  • Collaborate with internal teams and external partners to maintain consistent brand messaging and regional relevance.

Why Join MoonTech?

MoonTech is an AI-powered influencer marketing platform. Our platform enables brands to launch campaigns, set budgets, and scale creator partnerships with precision. By combining intelligent creator matching, seamless execution, and real-time performance tracking, we help brands identify what works, optimize campaigns, and directly link creator activity to business results

ITCAN Technology and Digital Marketing

About ITCAN Technology and Digital Marketing

ITCAN is the leading technology and digital marketing company in the MENA region that believes in the digital transformation of businesses. We are experts in e-commerce and provide transformative omnichannel technology and performance marketing for businesses to scale exponentially. Our operations have expanded to Saudi Arabia, Egypt, and India, since our inception in Dubai, UAE in 2015.

Industry
Marketing & Advertising
Company Size
51-200 employees
Headquarters
Dubai, AE
Year Founded
2015
Website
itcan.co
Social Media