Job Description

Job Responsibilities

• Above‑the‑Line (ATL) and Below‑the‑Line (BTL) Marketing
• Coordinate and implement ATL activities such as media engagements, thought leadership content and campaign visuals.
• Work with internal communications teams and external partners to support media outreach and campaign amplification.
• Plan and execute BTL initiatives including events, digital campaigns and on‑site branding elements.
• Support delivery of anniversary‑related activities such as showcases, talks and founder engagement sessions.

Content Development

Develop and manage content that highlights:

• Deep‑tech infrastructure and facilities
• Founder and startup journeys from research to commercialisation
• Impact of the institute's entrepreneurship and market access programmes
• Ensure messaging is consistent, accurate and appropriate for target audiences.

Monitoring and Reporting

• Define and track key campaign deliverables and milestones.
• Support reporting on campaign outcomes and learning points upon completion.

Requirements

• Relevant experience in marketing communications, integrated marketing or brand‑related roles (agency or in‑house).
• Demonstrated experience coordinating and delivering end‑to‑end marketing campaigns.
• Practical exposure to both Above‑the‑Line (ATL) and Below‑the‑Line (BTL) marketing activities.
• Ability to translate technical or complex subject matter into clear, audience‑appropriate communications.
• Strong project coordination and stakeholder management skills.

Advantageous

• Experience in innovation, deep‑tech, research, startup or technology‑related environments.
• Familiarity with Singapore's innovation and enterprise ecosystem.