Job Description

• Own the BU Shrimp marketing plan, review from time to time to make sure it is current and fit for purpose.
• Implement the marketing plan for the shrimp business, ensuring consistency with company objectives.
• Manage day-to-day marketing activities, including digital marketing, advertising campaigns, and promotions.
• Coordinate with sales and product teams to develop targeted campaigns aimed at increasing product visibility.
• Develop and maintain compelling product messaging and promotional materials.
• Create content for brochures, newsletters, social media, website, and press releases to communicate key messages to target audiences.
• Manage social media platforms to promote shrimp products and engage with the target audience.
• Monitor digital marketing performance through analytics and KPIs, optimizing campaigns for better reach and engagement.
• Update and manage the shrimp units website content to reflect new products, partnerships, and industry news.
• Plan and coordinate trade shows, exhibitions, and other events to showcase shrimp products.
• Liaise with external partners, suppliers, and stakeholders for successful event execution.
• Manage crisis communication efforts and respond to media inquiries as necessary.
• Work closely with the sales and product development teams to support new product launches.
• Provide regular reports on marketing activities, performance metrics, and recommendations for improvements.
• Align with Corporate teams to ensure branding is maintained.

Qualifications:

• Education: Bachelor's degree in marketing, Communications, Business, or related field.
• 5 years of experience in marketing, preferably within the seafood, food, or agriculture industry.
• Strong understanding of digital marketing strategies, social media, and content creation.
• Excellent written and verbal communication skills in English.
• Analytical mindset with a focus on data-driven decision-making.
• Traveling once every quarter (if needed)