Job Location Family Guidance Center of Alabama Main office (F) - Montgomery, AL
The Marketing Manager leads the agency’s public presence and brand engagement strategy. This role combines strategic outreach, media relations, social media management, and event coordination to promote the agency’s mission, programs, and community impact. The Marketing Manager serves as the face of the organization at public events, on local media outlets, and in community partnerships.
Community Outreach & Media Relations
Represent the agency on television, radio, and other media outlets to highlight programs and initiatives.
Build and maintain relationships with media partners, local organizations, and community leaders.
Develop talking points, press releases, and key messages for public appearances and interviews.
Coordinate community outreach activities and identify opportunities for positive public exposure.
Social Media & Digital Communications
Manage and update all agency social media channels (Facebook, Instagram, X/Twitter, LinkedIn, YouTube, etc.).
Develop and execute monthly social media content calendars aligned with agency priorities.
Monitor engagement metrics and trends to improve digital reach and visibility.
Collaborate with program teams to ensure accurate, engaging storytelling and consistent branding.
Event Planning & Promotion
Lead planning and execution of all agency events (e.g., appreciation days, community fairs, fundraisers, and awareness campaigns).
Manage event logistics including marketing materials, invitations, décor, photography, and media coverage.
Ensure branding consistency across all event communications and collateral.
Collaborate cross-departmentally to align events with program and outreach goals.
Marketing Strategy & Brand Management
Develop and implement annual marketing and communications plans.
Ensure agency messaging is cohesive across print, web, and digital platforms.
Oversee the design and production of promotional materials such as brochures, flyers, and newsletters.
Track marketing metrics, prepare reports, and recommend improvements.
Bachelor’s degree in Marketing, Communications, Public Relations, or related field.
3–5 years of marketing, outreach, or communications experience (nonprofit or community-based organization preferred).
Strong verbal communication skills; comfortable speaking on camera and at public events.
Excellent writing and editing abilities for digital and print materials.
Experience managing multiple social media platforms and content creation tools (e.g., Canva, Hootsuite, Meta Business Suite).
Event planning and coordination experience required.
Knowledge of local media markets and community networks preferred.
Creativity & Storytelling: Translates the agency’s mission into compelling messages.
Public Presence: Confident, professional, and personable in media and community settings.
Organization & Execution: Excels at managing multiple events and campaigns simultaneously.
Collaboration: Works effectively across departments and with external partners.
Adaptability: Quickly adjusts to evolving priorities and emerging opportunities.
Be available evenings or weekends for events or media appearances.
Must have reliable transportation for community outreach.
