Job Description

• Strategize and implement comprehensive marketing & communication for the assigned brands, showrooms & product lines
• To gatekeep & synergize the positive brand asset and the smart integration of marCom resources
• Assist GM in developing marketing communications strategy for BDS, assigned brands, showrooms & product lines
• Lead marCom team to operationalise the marketing strategy by setting and executive guidelines for budget & marCom mix
• Plan and execute advertising, PR, events and promotion activities for Building Products Department
• Support GM & Operations to facilitate brand exposure & business synergy for Building Products Department
• Collect market information via market visit, magazine clippings and prepare competitor's review, report and analysis
• Responsible for setting marCom directives and promotional calendar, own and execute marcomm activities, including organizing regular promotional events for assigned brands & product lines
• In alignment with company's CRM strategy and render marCom deliverables from time to time
• Prepare routine report (A&P Monthly Master Plan Report; A&P Monthly Reports By Brands; A&P Quarterly Report - Master Plan; A&P Quarterly Report By Brands