1.KOL/Influencer Management
oIdentify, recruit, and manage KOLs/Influencers to amplify campaigns.
oDevelop influencer collaboration plans aligned with brand objectives.
oNegotiate contracts, deliverables, and performance outcomes.
2.Marketing Communication Strategy
oDevelop and execute integrated marketing communication plans.
oEnsure consistent brand messaging across all channels.
oMonitor market trends and competitor activities to refine communication strategies.
3.Content Development
oOversee creation of content outlines, campaign messaging, and copywriting.
oCollaborate with creative teams to ensure high-quality, engaging, and brand-aligned content.
oEnsure all content is optimized for target platforms (social media, website, PR, etc.).
4.Coordination with KOLs/Influencers
oAct as the key liaison between brand and influencers.
oOversee campaign briefing, alignment, and execution.
oTrack influencer content and measure ROI.
5.Collaboration with Performance Marketing Team
oWork closely with performance marketing to align communication with paid media strategies.
oProvide content direction to maximize engagement and conversion.
oAnalyze campaign data with the performance team to optimize future communications.
LingoAce is a global edtech company on a mission to make learning for kids more engaging, effective, and accessible through technology. Through our award-winning online learning platform, learners can connect to passionate and professionally accredited teachers to learn Mandarin Chinese, English, math and music. Today, we have a roster of more than 4,000 professionally certified teachers and have taught more than 10 million classes to PreK-12 students in more than 100 countries.
Founded in 2017, the company is headquartered in Singapore and has global operations through the United States, Southeast Asia, Europe, and China. We are backed by the world’s top investors including Peak XV (formerly Sequoia India & Southeast Asia), Owl Ventures, Tiger Global, and Shunwei Capital.
In 2023, LingoAce was named to Fast Company’s World’s Most Innovative Companies list and to the GSV EdTech 150 list of the world’s most transformative edtech companies for the second year in the row.
