At Batteries Plus, our people are what power us. As a B2B Marketing Automation & Email Specialist, you'll bring data, technology, and strategy together to deliver impactful commercial customer experiences. You'll manage B2B marketing automation within Salesforce Marketing Cloud Account Engagement (Pardot) - executing targeted campaigns, building automated nurture journeys, and optimizing engagement to drive qualified leads, customer retention, and commercial sales growth.
Build, test, and deploy B2B marketing campaigns in Salesforce Marketing Cloud Account Engagement (Pardot), including email sends and automated nurture programs.
Create and maintain landing pages and data-capture forms to support lead generation and commercial engagement initiatives.
Manage all aspects of campaign execution, including audience segmentation, content setup, QA, deployment, and performance tracking.
Maintain campaign calendars to ensure alignment with promotional priorities, commercial sales initiatives, and brand strategy.
Develop automated nurture journeys that support the B2B sales funnel from lead acquisition through conversion and retention.
Build and optimize dynamic audience segments using lists, automation rules, CRM data, and SQL queries where applicable.
Partner with CRM and Data teams to improve targeting accuracy, maintain database integrity, and support lead scoring and grading models.
Monitor and analyze campaign performance metrics (open rate, click-through rate, conversion rate, MQL generation, and pipeline contribution) and provide actionable optimization insights.
Support A/B testing to refine messaging, timing, segmentation strategies, and conversion performance.
Ensure all communications comply with CAN-SPAM, TCPA, and applicable data privacy regulations.
Collaborate with Marketing, Commercial Sales, Creative, and IT teams to ensure consistent messaging and seamless execution.
Support broader CRM and lifecycle marketing initiatives through automation enhancements, reporting, and process documentation.
Bachelor's degree in Marketing, Communications, Business, Information Systems, or related field.
3+ years of experience in B2B digital marketing or marketing automation.
Hands-on experience with Salesforce Marketing Cloud Account Engagement (Pardot).
Experience building automated nurture programs and segmentation strategies.
Strong understanding of Salesforce CRM data structure and lead lifecycle management.
Experience analyzing campaign performance data and optimizing based on insights.
Working knowledge of HTML/CSS for email formatting preferred.
Salesforce Marketing Cloud or Pardot certification preferred.
Experience writing SQL queries for segmentation preferred.
Highly organized, detail-oriented, and able to manage multiple priorities.
Strong written and verbal communication skills with a collaborative approach.
Be part of a national brand powering businesses and communities every day.
Work in a collaborative, performance-driven marketing team.
Competitive compensation and comprehensive benefits package.
Opportunities for growth and continued development in marketing automation and CRM strategy.
Bring your marketing automation expertise, analytical mindset, and B2B strategy experience to Batteries Plus and help deliver meaningful, well-timed, high-impact commercial marketing programs.
Batteries Plus is an Equal Opportunity Employer. Applicants and associates are free from discrimination on the basis of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, pregnancy accommodations, reprisal, other non-merit-based factors, and any other protections afforded under state or local laws.
Powering people, devices, and businesses since 1988.
Batteries Plus is America’s leading one-stop source for replacement batteries, lighting, key fobs, and device repair—with 700+ stores nationwide and growing. Whether you're a consumer looking to fix a phone screen today or a business sourcing bulk batteries, chargers, or power solutions, our experts make it easy to keep your life -- and your operations -- powered. We also help families and businesses stay ready for storms and power outages, with trusted backup batteries, power stations, and expert advice tailored to your local needs.
We’ve evolved from our first store in Green Bay to a nationwide franchise network known for unmatched technical knowledge, personalized service, and community connection. With in-store services for smartphones, tablets, vehicle key fobs, and more, Batteries Plus is your partner in power for work, play, and everything in between.
Working With Us:
Whether you're looking to build a career in tech and retail or explore franchise ownership with a proven brand, Batteries Plus offers the support, training, and opportunity to grow. We’re proud to power local businesses, communities, and the entrepreneurial spirit across the U.S.
