Job Description

The Marketing Campaigns Manager in China will be responsible for developing and implementing the integrated marketing campaigns to achieve key business objectives through demand generation, stakeholder engagement, and candidate and member retention. This position will be responsible for planning, executing and managing various marketing campaigns to promote portfolio of products and services of CFA Institute to individual and institutional audiences. In addition, this role will help to analyze campaign performance to gain actionable insights for continuous campaign optimization.

This position will work in close partnership with the Global Marketing and China teams to contribute to the mission of CFA Institute. The position will be headquartered in Beijing and be supported by the marketing lead in China market.

ESSENTIAL FUNCTIONS

The responsibilities include but are not limited to:

• Design and execute integrated marketing campaigns including social media, SEO/SEM, email/SMS marketing, and digital advertising to promote products and services to achieve identified business goals covering whole candidate journey from prospects to candidates.
• Leverage the China-specific social media/digital platforms, including but not limited to WeChat, Sina Weibo, Zhihu, and Xiaohongshu to plan and deliver targeted content through holistic and results-driven approach and aligned with the global strategy and standard.
• Collaborate with regional and global agencies of record to develop digital marketing campaigns and source and manage local agencies as appropriate.
• Create and deliver reports, metrics and presentations for the digital marketing campaigns.
• Analyze digital channel performance across digital touchpoints including web, search, social media and email to review and improve marketing strategies.
• Generate market insights, stay on top of industry trends and implement new innovative tools through research, social listening, competitive analysis and establish best practices.
• Other activities as assigned by the manager.

QUALIFICATIONS

EDUCATION / EXPERIENCE

• Bachelor’s degree or an equivalent combination of education and experience.
• Minimum 5 years of experience in a digital marketing, social media, website and content management.
• Active user and enthusiastic proponent of WeChat, Xiaohongshu/RedNote, Sina Weibo and/or other leading social media sites.
• Proficiency in AI-powered marketing tools such as chatbots, predictive analytics platforms, programmatic advertising, and marketing automation.
• Experience in CRM platforms (e.g. Salesforce) is preferred.
• Experience in Google Analytics, Adobe Analytics, Conversion Tracking, Social Media Management platform is preferred.
• Knowledge in website content management systems is preferred.
• Proficiency in English and Mandarin preferred. Knowledge of additional Asian languages is a plus.
• Knowledge in written Chinese is preferred.
• Excellent writing and grammatical skills along with a strong editorial voice.
• Solid understanding of financial markets and a strong interest in finance.
• Excellent project management, organizational, and time-management skills.
• Flexibility in competently juggling competing priorities and changing expectations.
• Strong interpersonal skills, including tact, diplomacy, and grace under pressure.
• Self-motivated, detail-oriented, and entrepreneurial.
• Must demonstrate outstanding stewardship and relationship building/management skills to expand the mission of CFA Institute.
• Ability to use standard office software such as Word, PowerPoint, Excel, and Outlook.
• Global cultural orientation and working experience highly desirable.
• A strong team player and good interpersonal skills.

PHYSICAL REQUIREMENTS

• Energy to put in the hours of concentrated work necessary to achieve goals while maintaining a positive attitude

TRAVEL REQUIREMENTS

Occasional travel to CFA Institute conferences, meetings and events

#LI-DNI

TBC

About CFA Institute

CFA Institute are the global leader in investment excellence and ethics. With nearly 200,000 charterholders across 160 markets, we drive professional growth, ethical behavior, and better markets. We care about our employees’ well-being, offering industry-leading benefits like:

• Comprehensive health coverage for you and your family

• Generous leave and time off

• Competitive retirement plans

• Flexible work options

• Wellness, education, and support programs

If you feel this opportunity could be the next step in your career, we encourage you to click “Apply” and complete our three-minute application.

Be part of a team committed to putting investors first and growing economies. Follow us @CFAInstitute on LinkedIn and X

Important Message:Your application must clearly demonstrate how you meet the requirements as CFA Institute cannot make assumptions about your education, experience, or location. We thank all those who apply. Only those selected for further consideration will be contacted.

We are an Equal Opportunity Employer. CFA Institute prohibits both discrimination and harassment with regard to all identifying characteristics: any individual employee, group of employees, or prospective employee on the basis of race, color, national origin, citizenship or immigration status, religion, creed or belief, age, marital or partnership status, marital or family status, care giver status, pregnancy and maternity, sexual and other reproductive health decisions, physical abilities/qualities, disability, sexual orientation, gender, gender identity or expression, predisposing genetic characteristic, military or veteran status, status as a victim or witness of domestic violence or sex offense or stalking, unemployment status, infectious disease carrier status, migrant worker status, educational background, socio-economic status, geographic location and culture or any other basis protected by applicable law. This policy impacts all aspects of employment, including but not limited to, recruitment, hiring, compensation, training, development, promotion, demotion, layoff, recall, furlough, transfer, leave of absence, and dismissal. This is a global policy that applies to all CFA Institute employees, regardless of location.

If, due to a disability or current medical condition, you need an accommodation or assistance to complete a job application, you can request one at any stage of the recruitment process. Please send an email to humanresources@cfainstitute.org noting the accommodations or assistance you are requesting. Please do not include any medical or health information in this email. We will review your request and contact you to discuss the possible options and arrangements. We will try our best to provide you with an accommodation or assistance that meets your needs and respects your preferences.

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