Job Description

General information

Name
Marketing Campaign Specialist
Location
Remote, Mexico City
Business unit
FU-IBU
Working time
Full-Time
Type
Activity Planning & Operation

Description & Requirements

About Us Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar.

Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.

We have four Customer Service Centres for Trip.com established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages.

We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.

In this Role, you’ll get to:

• Analyze market dynamics through a supply-demand lens to identify opportunities for optimal inventory utilization and revenue growth.
• Conduct competitor analysis and market research to uncover trends and strategic opportunities. 
• Partner with regional and global stakeholders to align campaign strategy with overall business goals.
• Design and run campaigns across CRM, email, and landing pages.
• Manage budgets, timelines, and deliverables for smooth execution.
• Build, manage, and optimize landing pages and user journeys to maximize conversions and user experience.
• Coordinate with design, supply, legal, and other teams to deliver market-appropriate campaigns.
• Operate and optimize CRM campaigns to enhance engagement, retention, and lifecycle performance.
• Own and manage marketing-related customer complaint tickets, ensuring timely resolution and collaboration with support teams to improve customer experience.
• Develop, test, and iterate promotional mechanics and “hook deals” to drive campaign performance and conversions.
• Provide ongoing feedback to HQ to improve campaign tools, processes, and mechanisms.
• Design and run A/B tests and experiments to optimize campaigns.
• Monitor campaign performance metrics, interpret them into actionable insights, and continuously refine campaign strategies.
• Track and analyze campaigns using quantitative frameworks.
• Translate data into clear, actionable insights for continuous improvement.

What you'll Need to Succeed:

• 3+ years of marketing campaign management experience, preferably in travel, e-commerce, or marketplaces.
• Fluent Mexican Spanish; strong English proficiency.
• Bachelor’s degree in Marketing, Business, Commerce, Economics, or equivalent practical experience.
• Experience with CRM platforms, email marketing, and campaign management systems.
• Familiarity with marketing analytics tools.
• Proven ability to manage multiple campaigns and priorities effectively.
• Strong analytical skills to identify growth opportunities from data.
• Experience with promotional strategies, offers, or campaign mechanics.
• Comfortable managing operational tasks like ticket handling while maintaining focus on campaign performance and customer experience.
• Results-driven, proactive, and adaptable in fast-paced environments.

Why Trip.com Group We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respect team members in and out of the workplace. Everyone is on a trip, whether it's a career trip or a life trip. At Trip.com Group, you can define your own trip by setting a goal and celebrate your success by recognizing the progress you have made. What’s more?

• Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions

• Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact

• We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.

• We encourage flexible work arrangement

• Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.

Find out more job opportunities at https://careers.trip.com

Have a good trip, and see you soon!