Job Description

Marketing Campaign Manager

Laerdal Medical Benefits Include:

• Generous PTO & Holidays
• Hybrid and Compressed Work Week (for operations-based roles only)
• Comprehensive Medical, Dental, and Vision
• HSA & FSA Account Options, with employer HSA contribution
• 401k with Employer Match & Profit Sharing
• Tuition Reimbursement
• Wellness Reimbursement Program
• Professional Development Opportunities
• Pet Insurance
• Subsidized Cafeteria in NY based office

Position Overview:

The Marketing Campaign Manager is responsible for planning, executing, and managing integrated marketing campaigns and projects that support business growth, with a primary focus on the North American market. This global role partners with cross-functional and international teams to translate marketing strategies into effective campaigns, product launches, and digital initiatives.

The role manages campaign timelines, resources, and deliverables while leveraging digital marketing tactics to drive engagement, lead generation, and measurable results. Success requires strong project management, cross-functional collaboration, and the ability to use campaign insights to continuously improve marketing effectiveness.

Responsibilities

Campaign & Project Management

• Plan and execute integrated marketing campaigns, product launches, and other marketing initiatives.
• Manage multiple projects, timelines, resources, and deliverables to ensure successful execution.
• Ensure campaign materials meet quality standards and are prepared for global use and translation.

Digital Marketing & Lead Generation

• Develop demand generation, growth, and re-engagement campaigns that support business objectives.
• Recommend and execute digital marketing tactics based on campaign goals and target audiences.
• Partner with Sales and Marketing to drive lead generation and new business opportunities.

Market & Campaign Insights

• Develop a strong understanding of North American market opportunities and priority initiatives.
• Analyze campaign performance and apply insights to improve future marketing activities.
• Use Salesforce and other tools to support campaign execution and tracking.

Cross-Functional & Global Collaboration

• Partner with local and international teams to execute campaigns and support centralized global marketing processes.
• Maintain clear communication across stakeholders and align activities with business needs.
• Ensure campaigns reflect Laerdal’s brand, values, and mission while supporting customer and business goals.

Requirements

• Bachelor’s Degree in digital media, communications, marketing, business, or related field, or equal subsequent experience
• Ideal candidate must reside in the United States
• Minimum 3-5 years of experience in digital marketing, marketing or project management
• Highly organized, process driven individual, who works well with others in a fast-paced global marketing organization
• Creative problem solver
• Experience in a B2B setting, utilizing Content Marketing strategies
• Experience using project management tools (i.e. Wrike, Monday, Workfront, Smartsheet)
• Project management certification is a plus
• Experience with marketing analytics tools (Power BI, Google Analytics, etc.)
• Knowledge of marketing automation systems (i.e. Eloqua, Pardot, Marketo, or HubSpot), social media marketing, SEO, digital asset management platforms (i.e. Brandfolder), and website content management systems (CMS) are a plus
• Ability to collaborate effectively with global teams, with flexibility to work outside standard business hours as needed to support international colleagues and initiatives.

Salary Range: $75,000 - $85,000, eligible for a 9% annual bonus

Please note that this range does not include any other compensation or benefits that an individual may be eligible for. The salary offered depends on a variety of factors, which may include, but not limited to; the qualifications of the individual applicant for the position, location, level of education attained, and/or professional certifications, years of relevant experience, special skills, etc.

Laerdal Medical Corporation is committed to provide equal employment opportunities to all applicants and employees without regard to race, color, citizenship status, religion, sex, sexual orientation, gender identity, martial status, age, genetic information, status as an individual with a disability, status as a protected veteran or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.