Job Description

MARKETING CAMPAIGN MANAGER

Location Remote

Employment Type Full Time

Reporting to Vice President Marketing

ABOUT US

At Alorica, we only do one thing – make lives better, one interaction at a time. We’re a global leader in customer service and experience, serving the world’s biggest brands with tens of thousands of employees in hundreds of locations around the globe.

We're the largest minority-owned CX provider, delivering digital-first, people-centered experiences for some of the world's most respected brands. For over 25 years, we've been helping businesses solve their toughest customer experience challenges—and we do it better than anyone else. 

As a Top Place to Work, we're serious about creating an environment where people show up as their genuine selves. Which means when you succeed, we all do. 

HERE’S WHAT THE JOB REALLY LOOKS LIKE

We’re looking for a talented Campaign Manager to join our growing Global Marketing team and enhance our demand-gen marketing efforts delivering marketing initiatives that generate new sales pipeline and expand on existing opportunities within target accounts. You’ll be responsible for developing and implementing effective marketing campaigns that will include sales collateral, digital media, events, webinars, thought leadership, and social.

Not only will you need an exceptional marketing planning background with an emphasis on interpreting customer needs into marketing opportunities and messaging, but also excellent executional skills to get it done.

HOW YOU’LL MAKE AN IMPACT

Since you’re a team player, it will also mean working collaboratively with Sales, Product, Creative, Digital and Internal Clients to collaborate, identify, design, and implement effective, engaging campaigns. Working closely with our sales teams, you’ll play a key role in growing our ABM marketing function, an exciting and strategic area of focus for our business.

WHAT YOU’LL ACTUALLY DO

• Develop and deploy multi-channel demand-gen & ABM campaigns, including crafting strategy, aligning internal teams, and project managing execution.
• Strategize, create, and execute multi-touch account-based marketing plans that focus on demand generation and deal acceleration, including 1:1, 1: few and one: many initiatives to help achieve sales revenue goals.
• Partner with internal teams to pull research on specific industry sectors, organizations, and personas to produce targeted materials and messaging, including customized collateral to support the sales teams across the entire sales cycle.
• Iterate and optimize campaigns based on data and analysis of ABM campaigns and tactics.
• Collaborate with ABM leadership team (sales and marketing interlock) to select key accounts.
• Apply an experimental mindset to ABM campaigns to drive, test, learn, and optimize.
• Sales Support - develop strong relationships with account teams and customers. Act as the link between the sales team and global marketing, ensuring materials meet brand requirements and messaging is consistent.
• ROI - measure and report on the impact of marketing campaigns to support overall accounts and business goals.
• Work closely with marketing ops and business ops to support high-performance ABM marketing tools and integrations.
• Document processes and best practices in our handbook for marketing and sales teams to reference

WHAT’LL SET YOU UP FOR SUCCESS

• 3-5 years B2B marketing experience, ideally in the services or technology industry.
• Proven track record with account-based marketing initiatives, targeted vertical campaigns, or demonstrable success impacting pipeline growth.
• Experience developing and executing integrated marketing campaigns using digital tactics, events, webinars, and emails as well as content creation, having often had to manage multiple marketing programs simultaneously.
• Excellent communication skills including the ability to develop, and repurpose, written sales and marketing copy.
• Strong commercial acumen with the ability to understand and articulate key business drivers to senior decision makers in a variety of industry sectors.
• Proven ability to work collaboratively and cross-functionally, with experience of working closely with sales and product teams.
• Highly organized and efficient with the ability to develop and execute against an evolving plan.
• Team player that can work both collaboratively and autonomously.
• Strong project management, time management, prioritization, and organizational skills
• CRM/marketing automation background, preferably Salesforce and Pardot

WHY ALORICA? 

Our culture shows up in how we work together, support each other, and show up for our clients. We're bold enough to challenge how things have always been done, committed to delivering results that matter, and passionate about making customer experiences that actually work. 

TIDE is our connection group built around real conversations, shared experiences, and genuine belonging. MLBA (Making Lives Better at Alorica) is our employee-led nonprofit where local teams raise funds and support colleagues and communities when it matters most. We don't just talk about culture—we build it, live it, and keep making lives better every day. 

What We Offer: 

• Competitive base pay with performance-driven incentives 
• Comprehensive benefits including medical, dental, vision, and 401(k) 
• Career development through Alorica Academy's open-access courses 
• Real opportunities to grow within a global organization 
• Access to our employee assistance program 
• A collaborative, inclusive culture where innovation happens 

Our Values 

Bold – We challenge conventions and take smart risks 

Relentless – We deliver results, no matter what it takes 

Connected – We work as One Alorica because we're stronger together 

True – We show up as our authentic selves, every single day

Ready to Join Us? 

If you're looking for a place where your expertise matters, your voice is heard, and your work drives real impact, let's talk. 

Apply today!

Location Note: We're currently hiring for this position in: “Alabama, Arkansas, Florida, Georgia, Idaho, Iowa, Kansas, Louisiana, Mississippi, Missouri, Nebraska, North Carolina, Oklahoma, Tennessee, Texas, Utah, and West Virginia”. 

Equal Opportunity Employer – Veterans/Disabled 

DISCLAIMER: The above information has been designed to indicate the general nature and level of work performed by employees in this classification. 

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