Job Description

Marketing Campaign Manager - (261317)

Description

Marketing Campaign Manager

Role Overview

The Campaign Manager will be responsible for ideating, developing and delivering integrated

marketing campaigns that strengthen brand visibility, engage target audiences and achieve

defined business and communication objectives. The role requires a combination of creative

thinking, content development, project management and performance analysis. The selected

candidate will manage campaigns from initial concept through execution and reporting,

coordinating content, design, production, social media and stakeholder requirements. The

individual should have prior experience contributing to major campaigns for established brands

and be comfortable managing multiple workstreams, agencies, vendors and internal

stakeholders within demanding timelines.

Key Responsibilities

• Develop campaign ideas, creative concepts and communication approaches aligned

with brand, marketing and business objectives.

• Plan and manage integrated campaigns across digital, social media, content, events,

advertising and other relevant channels.

• Translate campaign objectives into detailed briefs, messaging frameworks, content

plans, timelines and execution roadmaps.

• Write and edit campaign content, including headlines, social media copy,

advertisements, scripts, articles, presentations and promotional materials.

• Guide the creative and design process by briefing designers, reviewing concepts and

ensuring that final assets meet campaign requirements.

• Oversee campaign production, including photography, video, digital assets, print

materials, event collateral and other creative outputs.

• Manage social media platforms, content calendars, publishing schedules and campaign

activations across relevant channels.

• Coordinate with internal teams, agencies, production partners, media vendors and other

external stakeholders.

• Ensure campaigns are delivered on time, within scope and in accordance with approved

budgets.

• Manage campaign budgets, supplier quotations, purchase requirements and expenditure

tracking.

• Monitor campaign delivery and resolve executional issues, delays or quality concerns.
• Track campaign performance using engagement, reach, conversion, lead generation

and other relevant metrics.● Prepare campaign reports, performance summaries and recommendations for future

improvements.

• Conduct market, audience, competitor and content trend research to inform campaign

planning.

• Maintain consistency with brand identity, tone of voice, visual standards and

communication guidelines.

• Manage multiple campaigns and projects simultaneously while maintaining attention to

detail and quality.

Primary Location

: LK-1-Colombo

Schedule

: Full Time

Employee Status

: Manager

Job Type

: Temporary Work

Travel

: No

Job Posting

: 24/07/2026, 6:14:42 AM