Job Description

Who are we?

At Target, we deliver quality products at prices the whole family will love for longer. We’re home to quality pieces, made for you and your life.

With our iconic logo, we are one of the most renowned Australian retail brands and for almost 100 years, we have held a special place in the hearts and minds of Australian families.

We’re immensely proud of our history and are looking for people to join us who are as excited by our future as we are.

Join the Team

Are you a strategic marketer with a passion for delivering impactful campaigns that drive customer engagement and commercial results? At Target, we're looking for an experienced Marketing Campaign Manager to lead the development and execution of integrated marketing campaigns that connect with millions of customers and bring our brand to life.

This is an exciting opportunity to combine customer insights, creativity, commercial thinking, and leadership to deliver high-performing campaigns across multiple channels while leading and developing a talented marketing team,

At Target, you'll be part of a purpose-led team that celebrates collaboration, innovation, and customer obsession. You'll have the opportunity to make a real impact, lead meaningful marketing initiatives, and help shape how millions of customers experience our brand every day.

Ready to create campaigns that matter? Join us and help bring Target's story to life.

What You'll Be Doing

As our Marketing Campaign Manager, you'll own the end-to-end delivery of marketing campaigns, ensuring every initiative is insight-led, performance-driven, and flawlessly executed.

You'll work closely with cross-functional teams including Brand, Creative, Category, Loyalty, Performance Marketing, Analytics, Merchandise, and agency partners to develop compelling go-to-market strategies that drive sales, strengthen brand engagement, and enhance the customer experience

This role offers the opportunity to:

• Shape and execute integrated marketing campaigns across paid and owned channels.
• Translate customer insights and performance data into actionable marketing strategies.
• Drive campaign excellence through strong planning, execution, and optimisation.
• Lead and develop a high-performing team while fostering a collaborative and innovative culture.
• Partner with senior stakeholders and agencies to deliver exceptional customer outcomes

Key Accountabilities & Responsibilities

Campaign Strategy & Planning

• Lead the development of go-to-market campaign strategies aligned to business objectives.
• Use customer insights, analytics, and performance learnings to inform campaign planning and channel strategies.
• Ensure campaigns deliver against key performance measures including customer engagement, transactions, and category growth.
• Continuously identify opportunities to improve campaign effectiveness and customer outcomes.

Campaign Delivery & Execution

• Manage end-to-end campaign delivery across multiple channels.
• Ensure campaigns are executed on time, within budget, and to the highest standard.
• Drive operational excellence by improving planning processes, workflows, and timelines.
• Maintain strong attention to detail and minimise execution risks.

Stakeholder & Agency Management

• Build trusted relationships with key internal stakeholders and external agency partners.
• Collaborate across Brand, Creative, Performance Marketing, Loyalty, Merchandise, and Analytics teams to ensure campaign integration.
• Influence decision-making through clear communication, strategic recommendations, and data-driven insights.
• Champion a customer-first approach across all campaign activity.

Performance Analysis & Optimisation

• Monitor, analyse, and report on campaign performance.
• Lead post-implementation reviews, identifying key insights and opportunities for improvement.
• Share learnings and performance trends to build a culture of continuous improvement.
• Use campaign results to optimise future marketing activity and maximise ROI.

Team Leadership & Development

• Lead, coach, and develop a team of marketing professionals.
• Create a high-performing, agile, and collaborative team environment.
• Provide ongoing feedback, mentoring, and professional development opportunities.
• Support team members to achieve both business outcomes and career growth goals.

What You'll Bring

• 7–10 years' experience in marketing campaign management, ideally within retail or consumer-facing industries.
• Demonstrated experience leading large-scale, integrated marketing campaigns.
• Strong commercial acumen and a data-driven mindset.
• Exceptional stakeholder management and influencing skills.
• Proven leadership experience with the ability to coach and develop high-performing teams.
• Outstanding project management, communication, and presentation capabilities.
• A passion for delivering customer-centric marketing outcomes that drive measurable business results.

Benefits we’ll offer:

• Flexible hybrid working options through our Flex Where, Flex When, Flex Well policy.
• Access to our team member discount program which can be used across our company network, including Target, Kmart, Bunnings, and Officeworks.
• A free OnePass membership offering free delivery across Target and Kmart on eligible product.
• Access to our benefits program, which entitles you to exclusive discounts and benefits in the areas of entertainment, travel, lifestyle, and health, with over 60 suppliers.
• We want you to feel rewarded for your commitment and hard work, that's why there is opportunity for eligible team members to participate in a bonus program.
• Free onsite parking when you’re required to come into the office.
• We offer inclusive parental leave and ongoing support through our partnership with Circle In for team members of all backgrounds and family circumstances.
• A dynamic learning and support program.
• Opportunity to fast-track your career through our Mentor Program as a Mentee or Mentor.
• Kudos recognition program, where you are nominated by your peers to spin a wheel, to win a stack of cool prizes.
• Wesfarmers is Kmart and Target’s parent company, and each year, eligible employees can elect to purchase shares through a salary sacrifice arrangement.
• Great career opportunities across the broader Wesfarmers Group.

A place you can belong

We celebrate the rich diversity of the communities in which we operate. We are committed to creating inclusive and safe environments where all our team members can contribute and succeed. We believe that all team members should feel valued, respected, and safe, and strive to ensure our recruitment process is accessible and welcoming, with applications encouraged from all candidates.

We encourage you to tell us about any workplace adjustments that you would like by emailing kmartgroupcareers@kmart.com.au

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