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  Planning of integrated campaign strategy, campaign calendar and initiatives
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  Create integrated marketing campaigns based on market segments to gain new customers and build repeat business
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  Supervise the execution, monitoring and measurement of marketing campaigns and their success
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  Ensure campaign implementation follows organizational guidelines
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  Recruit and train talent for the successful implementation of marketing campaigns
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  Compile regular reports of campaign performance and results
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  Improve new campaigns using data and feedback from existing and previous projects Content Creation and Planning
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  Manage the content creation engine from brief to delivery through optimal use of inhouse resources and external agencies
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  Lead the creation, refresh and rollout of GTM / for core applications across the product areas and Business units
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  Own creation of campaigns around key industry themes based on services/portfolio readiness and roadmap.
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  Own development of campaign assets like case studies, solution presentations, Customer newsletters, other collaterals and also be the custodian of key proof points
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  Measure, report and optimize communications and campaign performance

Requirements

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  You are a natural storyteller, with excellent verbal and written communication skills;
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  You have a strategic mindset with an ability to predict audience preferences
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  You are a digital marketing expert and have used google, programmatic and social media to get impact results
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  You can expertly advocate on the appropriate communication channel depending upon the message, audience, purpose, etc.
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  You have a deep global perspective with the desire and ability to seamlessly work with a regionally and culturally diverse team

Benefits