Job Description

Marketing that makes complex science understandable.

At Bruker Optics, we help scientists, researchers and industry experts solve complex analytical challenges through advanced spectroscopy, microscopy and imaging solutions.

For our Microscopy & Imaging Business Area, we are looking for a Marketing Business Partner who combines a strong scientific background with hands-on product and content marketing skills.

This role is ideal for someone who can understand complex technologies, work closely with application experts and product managers, and translate scientific depth into clear customer value, compelling content, impactful campaigns and practical sales tools.

What makes this role different?

This is not a pure strategy role. It is also not a position where you only brief agencies, coordinate projects or create high-level PowerPoint concepts.

The reality of this role is hands-on: you will write, shape, review and improve product marketing content, application stories, landing pages, sales presentations, webinar material and campaign assets yourself.

Around 80% of the role is focused on product and content marketing execution. Around 20% is focused on business partnering, positioning, planning and strategic contribution.

Because the Microscopy & Imaging portfolio is scientifically complex, a scientific or technical background is strongly preferred. We are looking for someone who can engage credibly with scientists, application specialists, product managers and scientific customer communities.

Marketing Business Partner, Product & Content Marketing (m/f/d) Microscopy & Imaging

Responsibilities

What you will do

Product & Content Marketing

• Develop compelling application and portfolio stories for Microscopy & Imaging solutions.
• Create and maintain customer-facing marketing assets, including landing pages, brochures, product flyers, application notes, customer success stories, solution briefs, sales presentations, videos, webinar content and digital assets.
• Support product launches, software releases and new application introductions with clear and customer-focused communication packages.
• Translate complex scientific and technical information into value propositions that customers, sales teams and regional marketing teams can use.
• Work closely with Product Management, Application Scientists, Sales and technical experts to turn knowledge into impactful marketing content.

Campaigns & Demand Generation

• Develop and execute integrated marketing campaigns aligned with business priorities.
• Support lead generation, pipeline growth and customer engagement initiatives.
• Plan and coordinate webinars, virtual events and content-driven customer programs.
• Support global conferences, trade shows and scientific events with relevant content and campaign assets.
• Collaborate with Digital Marketing to improve campaign performance, reach and conversion.

Sales Enablement

• Create sales presentations, one-pagers, competitive positioning materials and application-focused sales tools.
• Support consultative and solution-oriented selling by making complex science easier to explain and easier to sell.
• Provide practical marketing support for strategic accounts, customer meetings and key growth initiatives.

Business Partnership

• Act as the primary marketing interface for the Microscopy & Imaging Business Area.
• Support positioning, segmentation, target audience definition and go-to-market planning.
• Bring customer, market and competitive insights into marketing and portfolio discussions.
• Translate business priorities into clear marketing actions, briefs and deliverables.

Qualifications

What you bring

• A degree in Life Sciences, Chemistry, Physics, Materials Science, Biotechnology, Biomedical Sciences, Engineering or a related scientific or technical discipline is strongly preferred.
• Several years of experience in B2B Marketing, Product Marketing, Scientific Marketing, Technical Marketing, Content Marketing or Campaign Management.
• Experience creating content for complex scientific, technical or high-tech products.
• Strong storytelling and communication skills, with the ability to turn scientific expertise into clear and engaging customer value.
• A hands-on mentality and willingness to personally create, review and improve marketing assets.
• Experience working across functions with Product Management, Application teams, Sales, R&D or scientific experts.
• Strong English communication skills; German is beneficial.

Nice to have

• Microscopy
• Spectroscopy
• Chemical Imaging
• Raman or FT-IR applications
• Life Sciences
• Material Sciences
• Analytical Instrumentation
• Scientific conferences, KOL programs or application-focused marketing

You will thrive in this role if you...

✓ Enjoy creating content yourself rather than only coordinating others.

✓ Are curious about complex technologies and like learning from scientific experts.

✓ Can move between scientific depth and clear marketing communication.

✓ Are equally comfortable discussing positioning and writing a landing page.

✓ Take pride in turning ideas into tangible marketing assets.

✓ Want to see a direct connection between your work and business growth.

Why Bruker?

At Bruker, you will work with advanced technologies, global teams and highly respected scientific experts. You will help shape how innovative microscopy and imaging solutions are brought to market and how scientific discoveries become meaningful customer value.

If you have a scientific background, a passion for marketing and the willingness to get hands-on, this role offers the opportunity to make a visible impact.

Ready to make an impact?

Join us and help shape the future of Microscopy & Imaging at Bruker Optics.

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