Job Description

Marketing Strategy & Business Planning

• Conduct in-depth market, competitor, and consumer insights analysis to formulate long-term and annual marketing strategies aligned with overall business goals.
• Develop holistic annual marketing plans aligning with business go-to-market (GTM) strategies, clarify market positioning, target audience, core MKT objectives, and resource allocation for product lines.
• Provide strategic marketing recommendations to support business decision-making and drive revenue and market share growth.

Product Launch End to End planning and execution

• Lead end-to-end strategic marketing planning and execution for new product launches, covering positioning, messaging, timeline, channel integration, and resource coordination.
• Collaborate with Product, Sales, R&D, Supply Chain, and Global Marketing teams to align cross-functional strategies and ensure launch success.
• Establish data evaluation systems to monitor launch performance and optimize strategies dynamically.

Brand Strategy & Integrated Communications

• Implement brand strategy and communication planning to enhance brand awareness, reputation, and user preference, per alignment with Brand & MKT center.
• Unify brand tone, storytelling, and visual identity across all consumer and trade touchpoints.
• Manage agency resources and oversee creative, content, and campaign delivery to support brand strategy.

Digital & E-Commerce Marketing Strategy

• Design and implement full-channel digital marketing strategies (owned, paid, earned) to expand reach and user engagement.
• Formulate growth strategies, including product content, campaign activation, and conversion optimization.
• Build performance tracking and optimization mechanisms to improve marketing ROI continuously.

Marketing Capability & Operational System Building

• Develop standardized marketing toolkits: product positioning, core messaging, value propositions, and sales enablement materials, and training systems.
• Establish and optimize marketing processes, workflows, and best practices to improve efficiency and quality.
• Ensure all marketing activities and materials comply with brand guidelines and strategic direction.

Omnichannel & Retail Experience Strategy

• Develop omnichannel marketing activation strategies that integrate online and offline consumer journeys.
• Lead Optimize in-store experience design and retail execution standards to deliver consistent brand experience.
• Collaborate with sales and retail teams to translate product value into immersive consumer experiences at touchpoints.

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