RMA Group Company Limited

Marketing Brand Manager

RMA Group Company Limited  •  Phnom Penh, KH (Onsite)  •  8 days ago
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Job Description

Division Hungry App
Department Marketing
Reporting Line: Hungry's App General Manager
 The Marketing Brand Manager's primary duty is the custodian of the HungryApp Brand. 

He/she helps each HungryApp franchisee successfully create/execute go-to-market plans that build brand awareness, engage consumers, and drive conversions through thoughtful brand storytelling, data-driven insights with analytics, and creative innovation – all grounded in a consumer-centric integrated marketing approach.

 


• Ensure the successful launch and live operations of monthly calendars in partnership with HAPP-franchisees, including the HungryApp innovations (Loyalty program, cloud kitchen, etc.)• Act as the day-to-day lead with HAPP-franchisees in reviewing marketing materials, providing insightful guidance/feedback, and managing/approving go-to-market plans, creative assets, and marketing activations• Leverage quantitative and qualitative insights with HAPP-franchisees to identify market opportunities that inform and help shape player personas/target audiences, positioning, go-to-market plans, creative development, and campaign activations• Analyse performance of marketing campaigns with HAPP-franchisees regularly to identify areas of optimization and make actionable recommendations• Deliver innovative and performance driven HAPP campaigns that extend reach, increase awareness, and result in meaningful brand deposits• Partner closely with internal cross-functional teams (Operations, EFG Food Franchisors, Legal, HR and more) to leverage their expertise throughout all stages of campaigns development.• Present marketing updates to Executives and Franchise Teams• Create marketing pitch decks, presentation materials, internal plans, campaigns’ results, achievements and learnings

Job Requirement

•
Any degree or certification in Marketing •
Past experience in F&B (Food & Beverage), Hospitality, FMCG (Fast-moving consumer goods) or any fast-changing industry would be appreciated
• 5-8+ years of experience in Marketing, offline/online brand execution (preferably within the F&B industry
•  Travel to countries when possible and support via MS TeamsCambodia, Laos, Myanmar and other countries

RMA Group Company Limited

About RMA Group Company Limited

As a global solutions provider across the automotive, equipment, engineering, financial leasing and hospitality industries, we boast a robust operational presence that spans 16 countries.

For almost 40 years, we have developed enduring partnerships to support the needs of our clients, underpinned by the core values of Innovation, Integrity and Endurance.

Offering innovative mobility solutions, our automotive unit also specializes in customizing solutions to your specific needs. With our ever-growing presence across the globe, we are committed to making the world’s leading automotive and equipment brands as accessible to our customers as possible.

At RMA, we are not only passionate about creating and enhancing communities with sustainable living and renewable energy solutions but also empowering customers with agricultural equipment and customized financial solutions to transform and scale their businesses. Beyond the intersectional worlds of agriculture and engineering, we also bring international food brands and diverse dining experiences to life for our customers.

Industry
Automotive & Mobility
Company Size
1,001-5,000 employees
Headquarters
Bangkok, TH
Year Founded
Unknown
Website
rmagroup.com
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