Job Description

Marketing, Brand and Social Lead

The Marketing, Brand and Social Lead supports the development and delivery of integrated marketing across the Consumer and Business Card portfolios and the Amex NZ Brand.

This is a broad, hands-on role spanning campaign strategy and execution, creative development, brand and social media. Reporting to the Acquisition Strategy, Creative & Brand Manager, you’ll work with internal teams, agencies and partners to deliver customer-centric marketing that builds the Amex brand and drives business outcomes.

You’ll also help shape Amex NZ’s social presence across organic and paid content, creators and ambassadors, while using customer insights, performance data and emerging technology to continually improve our marketing.

• Plan, deliver and optimise integrated campaigns across paid, owned and social channels.
• Develop campaign strategies, messaging and creative that drive customer and commercial outcomes.
• Manage campaigns end-to-end, from briefing and creative development through approvals, production, implementation and optimisation.
• Partner with agencies and internal teams to deliver high-quality, compliant and on-brand marketing.
• Build the Amex NZ brand through campaigns, content, social media and partnerships.
• Lead organic and paid social activity, including content, creators and ambassador programmes.
• Use customer insights, performance data, AI and automation to improve marketing effectiveness and efficiency.
• Manage campaign governance, budgets, quality assurance and compliance.

You’ll Be Someone Who:

• Is passionate about marketing, creativity, brand building and customer engagement.
• Combines creative thinking with strong commercial judgement.
• Takes ownership and enjoys moving from strategy through to hands-on execution.
• Understands integrated marketing, including digital, paid and organic social, content, creators and partnerships.
• Uses data and insights to make decisions and improve performance.
• Is highly organised and confident managing multiple priorities, stakeholders and partners.
• Embraces AI, automation and new ways of working.
• Thrives in a fast-paced, collaborative environment.
• Bachelor’s degree in Marketing, Business, Communications or a related field.
• 3+ years’ experience in marketing, campaign management, brand or digital marketing.
• Experience delivering integrated campaigns across multiple channels.
• Experience working with agencies and managing creative development and production.
• Strong understanding of paid and organic social media and digital marketing.
• Creator, influencer, ambassador or partnership experience is advantageous.
• Strong project management, communication and stakeholder management skills.
• Analytical mindset and ability to turn insights into action.
• Experience using AI-powered marketing or productivity tools is advantageous.

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.