Pango

Marketing Automation Team Lead

Pango  •  Onsite  •  6 hours ago
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Job Description

We're looking for a hands-on Marketing Automation Team Lead to lead our team and take our CRM and lifecycle marketing capabilities to the next level.

This role combines strategic ownership, people leadership, and hands-on execution, offering the opportunity to build on our existing foundations, shape our marketing automation strategy, establish advanced data-driven processes, and drive customer engagement, retention, and business growth.

Responsibilities

  • Lead, mentor, and develop the Marketing Automation team, driving professional excellence and ensuring high-quality execution.
  • Develop, own, and execute Pango's CRM and lifecycle marketing strategy, from planning and prioritization to execution and optimization.
  • Design and optimize complex customer journeys, automated campaigns, segmentation, and personalized communications.
  • Turn customer data and behavioral insights into business opportunities that drive engagement, retention, and growth.
  • Collaborate with Marketing, Product, Data, and R&D teams to improve automation capabilities and leverage AI-driven solutions.

Requirements

  • 5+ years of hands-on experience in Marketing Automation, CRM, or Lifecycle Marketing.
  • At least 2 years of direct people management experience, with a strong hands-on approach.
  • Proven experience developing, leading, and executing data-driven CRM and lifecycle marketing strategies, preferably in large-scale B2C digital products or consumer-facing applications.
  • Strong analytical and business skills, with the ability to translate customer insights into measurable results.
  • Strong technical orientation, ownership, and excellent communication and cross-functional collaboration skills.
  • Passion for AI, automation, and innovation, with a proactive mindset and a drive for continuous improvement.

Advantages

  • Hands-on experience with Braze.
  • Experience with Mixpanel, SQL, APIs, webhooks, or marketing data integrations — strong advantage.
  • Experience with AI-driven personalization, mobile app marketing, or subscription-based products.
Pango

About Pango

Pango Pay & Go provides a comprehensive turnkey mobile payment parking solution to local government and parking lot owners since 2007 with outstanding successful performance.

With a decade of activity behind us and with over 2 million customers (and still growing...), the Pango App has become synonymous with driver and vehicle solutions. It is one of the most widespread applications in Israel in terms of the number of downloads and frequency of use.

Our Vision

Pango will continue to innovate, lead and make the experience of parking, vehicle and road services more accessible to drivers

using advanced technology, while also providing value-added features and an excellent user experience.

Our values:

Innovation. Although we have already transformed the world of parking to a digital environment, Pango is focused on finding advanced solutions and improving the driving, parking, and road experience.

Reliability. With millions of users and reliable service over many years, Pango has you in mind.

Ease. Our app offers a variety of services and solutions at the touch of a button, anytime and anywhere in Israel.

Leadership. The standards we have set for ourselves have changed the way people park in Israel and continue to create new patterns of behavior for drivers and vehicles.

Service oriented. We will always be available to every customer, for any questions or suggestions, in addition to providing self-service solutions to our customers.

Industry
Unknown
Company Size
51-200 employees
Headquarters
Petach Tikva, IL
Year Founded
2007
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