Job Description

Are you interested in joining a dynamic and international team of professionals to transform education? IE University's Digital Marketing is looking for an Marketing Automation Specialist to join its team! Why IE University?With 50 years of experience and founded by and for entrepreneurs, IE University has turned business education on its head through disruptive teaching. We count on high-level faculty who bring real-world experience into the classroom and foster a hands-on approach to learning. Our PurposeAt IE University, we foster positive change through education, research, and innovation.As a transformative educational institution, we empower students to make their mark on the world. We provide them with the skills, knowledge and environment needed to make a difference, and they join a supportive and international community that lasts a lifetime.Our spirit of innovation and entrepreneurship has allowed us to drive change and constantly stay at the cutting edge of higher education. And through diversity, we have harnessed the power of people while also understanding and embracing the importance of humanities. Our People At IE we are:

• People-driven
• Change Builders
• Autonomy Enthusiasts
• Communication Enthusiasts
• Knowledge Champions

We are looking for a person to join a full-time position in Madrid - IE Tower.

Responsibilities

Your role as a Marketing Automation Specialist will involve:

• Responsibilities

  • Design and optimize customer journeys and nurturing workflows focused on acquisition and conversion.
  • Translate business needs into scalable automation solutions.
  • Manage and prioritize the automation roadmap in coordination with technical and business teams.
  • Design and optimize landing pages and forms under CRO and data quality criteria.
  • Coordinate the definition of tracking and data structure for effective measurement.
  • Analyze results (email, workflows, landing pages), define KPIs, and lead experimentation initiatives (A/B testing).
  • Ensure proper integration between Marketing Automation, CRM, and the rest of the digital ecosystem (CDP, GA4).

Qualifications

To thrive in this role, you should possess the following qualifications:

• Requirements

  • At least 3 years of experience in Marketing Automation or Digital Marketing.
  • Experience in configuring workflows, advanced segmentation, and trigger logic.
  • Experience with Marketing Automation tools, ideally within the Adobe ecosystem (Adobe Campaign, Journey Optimizer, Marketo, AEM), or equivalent platforms such as HubSpot.
  • Knowledge of CRM systems (ideally Microsoft Dynamics 365) and data integration.
  • Experience in digital analytics (GA4 or others) and CRO and experimentation methodologies (A/B Tasty, Adobe Target).
  • Advanced level of English.
  • Analytical profile, results-oriented, and able to work with multiple stakeholders.

Unleash your full potential and make an impact. The next move is yours! If you want to be part of this educational revolution, we invite you to apply and be part of our dynamic team at IE University. At IE University, we actively promote equal opportunities in recruitment processes and access to employment, always ensuring the absence of gender, sexual orientation, religion, age, ethnic origin, or disability bias throughout the entire selection process.