Mplus

Marketing Automation Specialist

Mplus  •  Belgrade, RS (Remote)  •  4 days ago
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Job Description

We are looking for a Marketing Automation Specialist to manage and optimize Pardot (MCAE) as the core platform for global marketing operations. The role covers end-to-end ownership of email marketing, lead capture, automation, data management, and Salesforce integration.

You will work closely with Marketing, Sales Operations, and Analytics to ensure data accuracy, scalable automation, and strong campaign performance. This is a hands-on role requiring solid technical understanding of Pardot and its integration with Salesforce.

Key Responsibilities

  • Own Pardot (MCAE) setup, configuration, governance, and daily operations
  • Ensure reliable Salesforce integration, field mapping, and data synchronization
  • Build, test, and deploy emails, templates, forms, and form handlers
  • Design and optimize Engagement Studio programs and automation workflows
  • Manage segmentation, dynamic lists, lead scoring, and lifecycle processes
  • Maintain data quality, tracking (UTMs), and campaign attribution
  • Support reporting, performance monitoring, and funnel analysis
  • Troubleshoot issues across automation, data flows, and system sync
  • Continuously improve processes, scalability, and documentation

What You Bring

  • Experience with Pardot (MCAE) or similar marketing automation tools
  • Strong understanding of Salesforce CRM and integrations
  • Knowledge of email marketing, automation, and segmentation
  • Experience with lead lifecycle processes (scoring, routing, nurturing)
  • Strong troubleshooting skills and attention to detail
  • Ability to work cross-functionally in a fast-paced environment

What We Offer

  • Remote work model
  • Regular working schedule (9:00 AM–5:00 PM, preferably 2:00 PM–10:00 PM)
  • Collaborative and supportive team culture

Note: This is a maternity cover position.

Interested in joining our team? We'd love to hear from you! Apply by submitting your CV in English.

Only shortlisted candidates will be contacted. Good luck! ✨

Mplus

About Mplus

Mplus is a European leader in business process and technology outsourcing (BPTO). It operates as part of the BOSQAR INVEST group, serving as its BPTO vertical, which includes the parent company, M Plus Croatia d.o.o, along with its subsidiaries.

Mplus successfully integrates the dynamic industries of contact centers, information technology, and employment services to address global challenges in customer support. Through its innovative business model, Mplus has built a diverse portfolio of clients, including leading European and global telecommunications, financial, technology, energy, logistics, and consumer goods companies.

With operational centers across 42 sites in 13 countries, the Mplus community comprises over 12,800 employees who deliver top-notch customer experiences in over 32 languages.

In addition to its presence in Croatia, Mplus operates in markets including Bosnia and Herzegovina, Georgia, Germany, Hungary, Romania, Serbia, Slovakia, Slovenia, Spain, Turkey, the UK, and the USA.

Mplus has an in-house technology division, which brings together the tech companies within the BPTO group. Their wide range of products, services, and consulting solutions is carefully designed to transform how companies interact with their customers and manage their processes, offering cutting-edge tools to enhance customer experience, optimize operations, and embrace digital transformation.

Industry
Consulting & Advisory
Company Size
1,001-5,000 employees
Headquarters
Zagreb, HR
Year Founded
Unknown
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