Job Description
🚀 Marketing Automation Specialist (HubSpot, Marketo & CRM Automation) – Remote | U.S. Hours
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
📈 About the Role
At Pavago, one of our clients is hiring a Marketing Automation Specialist to build, optimize, and scale automated marketing systems that drive pipeline growth, lead conversion, and operational efficiency.
This is a hands-on execution role focused on:
- email automation
- nurture workflows
- lead scoring
- CRM automation
- campaign performance
- marketing and sales alignment
You’ll work across platforms such as:
- HubSpot
- Marketo
- Pardot
- ActiveCampaign
- Klaviyo
This is not a passive campaign coordination role.
You’ll actively design, build, test, and optimize automation systems that directly impact:
- MQL generation
- lead conversion
- sales pipeline
- revenue attribution
If you enjoy combining automation, CRM systems, data, and campaign execution — this role is a strong fit.
🔥 What You’ll Own
Marketing Automation & Workflow Development
- Build and optimize:
- nurture sequences
- drip campaigns
- triggered workflows
- lifecycle automations
- Design scalable automation systems across marketing funnels
- Test workflow logic, triggers, conditions, and automation paths
- Improve lead flow and automation efficiency across campaigns
Email Marketing & Campaign Execution
- Create, test, and deploy campaigns using:
- HubSpot
- Marketo
- Pardot
- ActiveCampaign
- Klaviyo
- Execute A/B tests on:
- subject lines
- email copy
- CTAs
- send timing
- Ensure campaigns remain:
- responsive
- accessible
- on-brand
- conversion-focused
CRM & Sales Alignment
- Integrate automation systems with:
- Salesforce
- HubSpot CRM
- Zoho CRM
- Ensure accurate:
- lead routing
- lead assignment
- sales handoff workflows
- Improve alignment between marketing and sales teams
- Track attribution from:
- engagement → MQL → opportunity → revenue
Data Management & Segmentation
- Maintain clean and organized marketing databases
- Segment audiences based on:
- persona
- behavior
- geography
- engagement
- industry
- Ensure compliance with:
- Audit and improve CRM data quality continuously
Analytics & Reporting
- Monitor and optimize:
- open rates
- CTR
- conversions
- MQL performance
- revenue attribution
- Build dashboards and reports using:
- HubSpot
- Marketo
- Power BI
- Tableau
- Provide actionable insights and optimization recommendations
Continuous Improvement & Optimization
- Identify automation gaps and process inefficiencies
- Recommend improvements to:
- lead nurturing
- campaign performance
- database health
- workflow scalability
- Stay updated on:
- automation tools
- email marketing best practices
- deliverability standards
- CRM updates
📊 What Success Looks Like
- Higher email engagement and conversion rates
- Improved MQL-to-opportunity conversion
- Cleaner, more organized CRM and lead databases
- Smooth lead routing and automation execution
- Clear attribution between campaigns and revenue
- Reduced manual marketing operations work
🧠 What Makes You a Strong Fit
- Strong systems and process-oriented mindset
- Comfortable building automation workflows independently
- Analytical and highly detail-oriented
- Strong understanding of lead lifecycle management
- Able to balance technical execution with marketing goals
- Proactive in identifying optimization opportunities
- Comfortable managing multiple workflows and campaigns simultaneously
✅ Must-Have Requirements
Experience
- 2+ years of hands-on experience with:
- HubSpot
- Marketo
- Pardot
- ActiveCampaign
- Klaviyo
- or similar marketing automation platforms
- Experience building:
- workflows
- lead scoring systems
- nurture sequences
- automated campaigns
Technical Skills
- Strong understanding of:
- CRM systems
- marketing funnels
- lead attribution
- automation logic
- Strong Excel or Google Sheets proficiency
- Understanding of:
- email compliance
- data privacy regulations
- deliverability best practices
Communication & Execution
- Excellent organizational and problem-solving skills
- Strong written English communication
- Comfortable working independently in remote environments
- Ability to manage multiple campaigns and workflows simultaneously
⭐ Nice to Have
- HubSpot, Marketo, or Pardot certifications
- Experience with:
- API integrations
- Zapier
- webhook automations
- multi-touch attribution models
- Background in:
- SaaS
- B2B services
- e-commerce
- Experience with:
- Power BI
- Tableau
- advanced reporting systems
🛠️ Tools & Platforms
- HubSpot
- Marketo
- Pardot
- ActiveCampaign
- Klaviyo
- Salesforce
- HubSpot CRM
- Zoho CRM
- Excel / Google Sheets
- Power BI / Tableau
- Zapier & automation tools
📅 What a Typical Day Looks Like
- Build and optimize automation workflows
- Launch and test email campaigns
- Monitor campaign engagement and lead flow
- Review lead scoring and segmentation logic
- Improve CRM cleanliness and lead routing
- Analyze campaign performance and reporting
- Collaborate with marketing and sales teams on optimization opportunities
In short:
You build and optimize automated marketing systems that improve lead conversion, operational efficiency, and revenue growth.
📈 Key Metrics for Success (KPIs)
- Email open rates and CTR performance
- MQL-to-opportunity conversion rates
- Campaign-driven pipeline and revenue attribution
- CRM data accuracy and segmentation quality
- Workflow reliability and automation efficiency
- Reduced manual marketing operations work
🌟 Why This Role Stands Out
- Direct ownership of marketing automation systems
- Strong impact on pipeline growth and revenue
- Opportunity to optimize full-funnel marketing workflows
- Work at the intersection of:
- marketing
- automation
- CRM systems
- data operations
- High-autonomy remote role with measurable impact
- Opportunity to grow into:
- Marketing Operations Manager
- Revenue Operations Specialist
- CRM Automation Lead
- Lifecycle Marketing Manager
🧪 Interview Process
- Initial Screening Call
- Recruiter Interview
- Practical Automation Assessment
- Client Interview
- Offer & Onboarding
👉 Apply Now
If you:
- love building automation workflows
- enjoy optimizing CRM and lead systems
- think in funnels, attribution, and conversion
- want direct impact on marketing efficiency and revenue growth
this is a strong opportunity to build and scale high-performing marketing automation systems.
