Ready to shape the future of work?

At Genpact, we don’t just adapt to change—we drive it. AI and digital innovation are redefining industries, and we’re leading the charge. Genpact’s AI Gigafactory, our industry-first accelerator, is an example of how we’re scaling advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. From large-scale models to agentic AI, our breakthrough solutions tackle companies’ most complex challenges.

If you thrive in a fast-moving, tech-driven environment, love solving real-world problems, and want to be part of a team that’s shaping the future, this is your moment.

Genpact (NYSE: G) is an advanced technology services and solutions company that delivers lasting value for leading enterprises globally. Through our deep business knowledge, operational excellence, and cutting-edge solutions – we help companies across industries get ahead and stay ahead. Powered by curiosity, courage, and innovation, our teams implement data, technology, and AI to create tomorrow, today. Get to know us at genpact.com and on LinkedIn, X, YouTube, and Facebook.

Inviting applications for the role of Marketing Automation- Manager – English – Remote RO

We are seeking a Senior Marketo Specialist to serve as the technical owner of Adobe Marketo Engage within a large, regulated enterprise environment. This role is focused on platform architecture, governance, data integrity, integrations, and operating model design rather than day-to-day campaign execution. The ideal candidate brings deep hands-on Marketo expertise, a strong systems mindset, and experience building scalable, compliant marketing automation operations across multiple teams and regions.

Responsibilities

· Marketo Platform Architecture & Governance

o Own the technical administration and governance of Adobe Marketo Engage, including:

o Workspaces and partitions strategy

o User roles, permissions, and access controls

o Standardized program frameworks for repeatable use

o Establish and enforce platform governance standards to ensure Audit readiness and compliance

· Data Management, Quality & Lifecycle Operations

o Define and govern Marketo data models and field schemas in alignment with CRM and CDP.

o Lead data quality initiatives, including:

o Data normalization (country/state, job function, titles)

o Deduplication logic and merge rules

o Enrichment and validation processes

o Monitor and troubleshoot data flow issues, including sync delays, field mismatches, and submission anomalies.

· CRM, CDP & System Integrations

o Own the Marketo–CRM integration, ensuring reliable and compliant data flow across:

o Leads, Contacts, Accounts, and Campaigns

o Member statuses and lifecycle progression

o Support identity resolution and profile enrichment use cases

o Ensure consistent governance of attributes and event data

o Manage and monitor API-based integrations, including: Establish monitoring and alerting processes for integration health and failures.

· Operational Processes, SOPs & Enablement Design and implement marketing automation operating processes

o Develop and maintain SOPs, playbooks, and technical documentation covering Marketo

o Platform usage standards

o Data governance and compliance requirements

o Troubleshooting and incident response

o Run enablement sessions, office hours, and technical training for marketers, analysts, and adjacent teams.

· Compliance, Risk & Audit Readiness Ensure Marketo configurations and data handling align with: Enterprise security standards

o Consent management and preference handling.

o Regulatory and audit requirements

o Partner with legal, security, and compliance teams during audits and reviews.

Qualifications we seek in you!

Minimum Qualifications

• Minimum years of hands-on experience with Adobe Marketo Engage, including platform administration and technical configuration.
• Minimum years overall experience in marketing automation, MarTech operations, or marketing systems.
• Strong expertise in:
• Marketo architecture and data models
• Field schemas, normalization, and deduplication
• Tokens, snippets, and scalable asset design
• Solid experience with Salesforce CRM integrations and lifecycle operations.
• Experience working with or integrating Customer Data Platforms (CDP).
• Proven ability to define and operationalize processes, governance models, and SOPs.

• Comfortable working in regulated, enterprise environments with formal approvals and audits.

Preferred Qualifications/ Skills

· Marketo Certified Expert (MCE).

· Experience with Adobe Experience Platform (AEP) or other enterprise CDPs.

· Exposure to global, multi-region Marketo instances.

· Background in MarTech Center of Excellence (CoE) models.

· Familiarity with attribution frameworks and downstream analytics enablement

Why join Genpact?

· Be a transformation leader – Work at the cutting edge of AI, automation, and digital innovation

· Make an impact – Drive change for global enterprises and solve business challenges that matter

· Accelerate your career – Get hands-on experience, mentorship, and continuous learning opportunities

· Work with the best – Join 140,000+ bold thinkers and problem-solvers who push boundaries every day

· Thrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress

Come join the tech shapers and growth makers at Genpact and take your career in the only direction that matters: Up.

Let’s build tomorrow together.

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.

Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.