Job Description

Marketing Automation Specialist

Location: Venlo (Hybrid – 60% office / 40% home)

Company: Viking

Employment: Full-time or Part-time (0.8–1.0 FTE)

About Viking

Viking is an international omnichannel retailer that helps businesses create workplaces that truly matter. For decades, our passion for great workplaces has inspired the way we work, think, and serve our customers, from the world’s largest enterprises to the smallest start-ups.

We are part of the RAJA Group, Europe’s leading distributor of office supplies and workplace solutions. With decades of expertise, a shared vision, and a clear strategy, we continue to grow by combining our strong heritage with an eye firmly on the future.

At Viking, you will work in an international, diverse, and collaborative environment with colleagues from dozens of nationalities. We believe that serious work and having fun can go hand in hand. You will have the freedom to shape your role, explore new ideas, and develop yourself both professionally and personally.

About the Role

As a Marketing Automation Campaign & Journey Specialist, you will play a key role in designing and orchestrating customer journeys across multiple channels. You will map, build, and optimize touchpoints to deliver a seamless, personalized experience that drives engagement throughout the entire customer lifecycle.

What You Will Do

• Design, execute and optimize use cases across all stages of the customer lifecycle with overall responsibility for the customer journey and experience.

• Collaborate with central and local marketers for content and targeting.

• Continuous testing, personalization and user experience optimization.

• Design and launch automated journeys in Salesforce Marketing Cloud (SFMC) Journey Builder for all available channels and potential external integrations.

• Localize and adapt journey content to reflect market specific needs.

• Initiate and execute A/B tests on subject lines, content and timing.

• Monitor engagement KPIs and propose journey optimizations regularly.

• Craft and execute email and personalized onsite banner campaigns.

What You bring

Required knowledge

• Strong understanding of customer lifecycle management and best practices for designing engaging, end-to-end customer journeys.

• In-depth knowledge of SFMC Journey Builder (or comparable journey orchestration tools) and its application across multiple channels.

• Familiarity with segmentation strategies, data flows and event- or behavior-based triggers for personalized campaign execution.

• Working knowledge of dynamic content personalization methods, such as AMP script or similar scripting approaches.

• Awareness of A/B testing methodologies for subject lines, content and timing.

• Understanding of user experience principles and how to translate them into personalized and customer-focused communications.

• Knowledge of marketing performance metrics and engagement KPIs to monitor, report and optimize campaign effectiveness.

Required skills

• Strong experience designing and implementing customer journeys and omnichannel campaigns.

• Experience with SFMC Journey Builder (or equivalent tools).

• Familiarity with segmentation, data flows, event / behavioral triggers.

• Some technical skills for dynamic content scripting and integrations.

• Analytical mindset, good at diagnosing performance issues.

• Good UX / customer experience understanding.

What We Offer

• Competitive salary

• 36 days of annual leave (based on a 40-hour workweek).

• Flexible working hours and a hybrid setup (60% office / 40% home), plus a home-working allowance.

• An attractive pension plan with a generous employer contribution.

• A Lease-a-Bike scheme with tax benefits.

• Access to an on-site company restaurant and coffee corner.

• Unlimited online learning opportunities through the GoodHabitz platform.

• Exclusive discounts on products, insurance, sports memberships, and more.

• And of course, a great workplace within a dynamic organization with an informal and friendly atmosphere.
  
  

Are you enthusiastic and ready for a new challenge?

Click on the ‘Apply’ button to submit your application
If you have any questions, you can contact Merle van Kruisbergen (HR Advisor) via email at: hrvenlo@vikingoffice.eu

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