Job Description

Design and optimize data architecture, including Data Extensions, Contact Builder, and Subscriber models
Build and maintain complex automations using Automation Studio to import, move, transform, and export data
Develop SQL queries for data segmentation, filtering, and manipulation within SFMC
Implement data retention policies and archival strategies to manage storage costs
Create and maintain data relationships, attribute groups, and contact data models
Design scalable data models that support multi-brand, multi-region marketing operations
Optimize query performance and automation efficiency for large-scale data processing
Implement data validation rules and quality checks to ensure data integrity
Manage data imports from FTP, API, and file drop locations
Develop reusable components to support journey and email building (templates, content blocks, scripts, custom activities)
Build responsive email templates using HTML, CSS, AMPscript, and SSJS
Create dynamic content and personalization logic using AMPscript and Guide Template Language (GTL)
Develop custom CloudPages, landing pages, and preference centers with advanced functionality
Build custom Journey Builder activities using Node.js and SFMC SDK
Implement advanced scripting solutions for complex business logic and data manipulation
Create reusable code libraries and documentation for team efficiency
Develop custom solutions for A/B testing, dynamic content rendering, and personalization at scale
Build Einstein AI-powered recommendations and predictive content solutions
Create and manage API integrations between SFMC and external systems (CRM, e-commerce, data warehouses)
Develop REST and SOAP API solutions for real-time and batch data synchronization
Build webhook listeners and event-driven integrations for real-time marketing triggers
Implement Marketing Cloud Connect (MCC) for Salesforce CRM integration
Develop custom integrations with third-party platforms (analytics, CDPs, payment gateways)
Create API authentication mechanisms (OAuth 2.0, JWT) and manage API credentials
Monitor API usage, rate limits, and performance to prevent throttling
Build error handling, logging, and retry mechanisms for robust integrations
Develop middleware solutions using MuleSoft, SnapLogic, or custom Node.js applications
Administer and manage Salesforce Marketing Cloud (SFMC) platform, including all studios and business units.
Manage user access, roles, permissions, and security policies across the platform
Configure and maintain platform settings, IP warming, sender authentication (SPF, DKIM, DMARC), and deliverability configurations
Design and build complex, multi-channel customer journeys using Journey Builder
Implement advanced journey logic including decision splits, wait activities, and engagement splits
Create triggered journeys based on real-time events and behavioral data
Optimize journey performance through A/B testing and analytics review
##LI-DNI Qualifications
8+ years in marketing technology, digital marketing, AdTech and Salesforce Marketign Cloud technologies.
Advanced proficiency in AMPscript, SSJS, and Marketing Cloud APIs (REST & SOAP)
Strong experience with Automation Studio, Data Views, and SQL within SFMC
Working knowledge of data modeling, ETL processes, and relational databases
Experience building custom Journey Builder activities and server-side solutions
Familiarity with Git, CI/CD workflows, and scripting tools (e.g., Node.js, Python) is a plus
Understanding of SFMC security best practices and governance
Exposure to Salesforce Data Cloud: understanding of data ingestion pipelines, calculated insights, and real-time audience activation
Familiarity with integrating Data Cloud outputs into Marketing Cloud journeys and personalization
Salesforce Data Cloud: Strong understanding of data ingestion, identity resolution, segmentation, and activation workflows. Support use case development and activation strategies using Data Cloud insights
Marketign Automation: Hands-on experience with platforms like Eloqua, Marketo, or similar enterprise tools
AdTech Stack: Proficiency with Google Analytics 4 (GA4), Google Tag Manager (GTM), CM360, and paid media platform integrations (Facebook Ads, LinkedIn Ads, Google Ads)
PREFERRED CERTIFICATIONS:
Salesforce Marketing Cloud Consultant
Salesforce Marketing Cloud Developer
Google Analytics Individual Qualification (GAIQ) / Google Analytics 4 Certification
Salesforce Data Cloud Consultant