Job Description

Job Location: HMM The Times - Gainesville, GA 30501Marketing & Audience Engagement Coordinator
Metro Market Media - Northeast Georgia
Location: Gainesville, GA
Metro Market Media, a leader in local media and marketing solutions, is committed to helping our communities thrive. With a portfolio that includes The Times of Gainesville, Forsyth County News, Dawson County News, specialty publications, and the much-anticipated “Best of” awards and events, we also provide cutting-edge digital marketing services through Metro Market Media Agency.
The Marketing & Audience Engagement Coordinator plays a key role in strengthening the connection between Metro Market Media’s newspaper brands and their communities across digital, print, and in-person platforms. This position supports marketing campaigns, drives audience growth strategies, and leads brand-building initiatives to expand readership and engagement. Working collaboratively across editorial, sales, and marketing teams, the Coordinator ensures that Metro Market Media’s publications maintain a strong, authentic, and results-driven presence in the community they serve.
What You Will Do
- Actively monitor and respond to comments, questions, and interactions on branded and marketing social media content to foster audience engagement, build community, and grow follower bases across all platforms
- Develop, create, and schedule branded social media content, including posts, short-form video, and integrated marketing campaigns to promote the value of local journalism, drive audience growth, and increase brand awareness
- Provide strategic guidance and coaching to newsroom staff on social media best practices, content optimization, and audience engagement techniques
- Plan, coordinate, and represent Metro Market Media at branded and community events such as expos, festivals, and award programs to strengthen audience relationships and expand reach
- Collaborate with editorial, sales, and marketing teams to develop and enhance audience engagement initiatives across all platforms, including newsletters, websites, and mobile apps
- Monitor, analyze, and report on audience analytics, engagement metrics, and campaign performance to identify growth opportunities and inform strategic decisions
- Assist in developing strategies to increase subscriptions, readership, and digital audience engagement
- Contribute to the development of marketing plans and go-to-market strategies under the direction of the management
- Maintain a positive, professional, and responsive public presence for each publication, delivering excellent customer service across all audience touchpoints
- Stay current on marketing trends, audience growth tools, and industry best practices to continuously improve campaign effectiveness and engagement
- Perform other duties as assigned by the management
What We Offer
- Comprehensive Benefits: Health, dental, vision, FSA, HSA, life insurance, and more.
- Time Off: PTO package, including company-paid holidays.
- Culture of Success: Join an energized, passionate team with a flexible and fun workplace

Qualifications What We Are Looking For
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field preferred
- Minimum of 2 years of experience in marketing, audience engagement, social media management, or a related role
- Strong understanding of digital marketing principles, social media platforms, analytics tools, and audience engagement strategies
- Demonstrated ability to develop and execute marketing campaigns across multiple channels
- Excellent written and verbal communication, storytelling, and interpersonal skills
- Strong project management and organizational skills with the ability to manage multiple priorities and deadlines
- Proficiency with marketing tools and platforms (e.g., email marketing software, social media scheduling tools, Google Analytics, or similar)
- Ability to work independently and collaboratively in a fast-paced, deadline-driven environment
- Photography, videography, and Spanish language skills are preferred but not required
- Familiarity with the principles and values of journalism and community engagement

Work Environment & Physical Demands
- Work is primarily performed in an office environment with frequent travel to community events and local offices, sometimes after normal business hours or on weekends
- Regularly required to sit, stand, talk, hear, and use hands to operate standard office and multimedia equipment
- May occasionally lift and/or move up to 25 pounds (e.g., event materials, displays, or camera equipment)
- Exposure to a variety of indoor and outdoor environments during events and community activities
Additional Requirements
- Must be available to work occasional evenings and weekends to support events or community activities
- Must maintain a valid driver’s license and have reliable transportation for travel to local events and office locations