Vanguard

Marketing Attribution Specialist

Vanguard  •  United States (Hybrid)  •  3 hours ago
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Job Description

Inthisroleyouwill:

  • Execute flawlessly onmarketingattributionproductsto build analyticinsights thatshape marketing strategy
  • Partner with marketing, data science, anddataengineering teams to define and deliver attribution solutions that drive business impact.
  • Translate marketing and business questions into analytical approaches, ensuring alignment with data availability, modeling capabilities, and business goals.
  • Evangelize attribution methodologies and experimentation best practices across the organization.
  • Runmonthlymarketing performance assessmentsand “what if” scenarios.
  • Build consensus and influence senior stakeholdersto gain confidence in methodology and drive towards a solution
  • Ensure attribution products are scalable, accurate, and actionable across digital and offline channels.
  • Participate in special projects and perform other duties as assigned.


Whatittakes:

  • Minimum ofeightyearsofrelated work experiencewith five years in advanced marketing optimization
  • Undergraduate degree or equivalent combination of training and experience.


Theidealcandidatewillhave:

  • Deep understanding of digital marketing ecosystems, including channels, platformsand measurement strategies
  • Proven experience with Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA) and A/B testing or causal inference frameworks.
  • Strong technical fluency in data, analytics, and modeling concepts; ability to collaborate effectively with data scientists and engineers.
  • Exceptional communication and stakeholder management skills

Special Factors

Sponsorship

Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard, we don't just have a mission—we're on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.

Vanguard

About Vanguard

Join us as we celebrate 50 years of empowering our 50 million investor-owners.* Since our founding in 1975, we’ve been on a mission to help investors achieve their goals.

With no outside shareholders to answer to, we make decisions—including keeping investing costs as low as possible—with our clients’ needs in mind. Whether you’re investing for your first house, college for your kids, or a comfortable retirement, you can be confident we’re on your side.

We are a community that thinks—and feels—differently about investing. Together, we’re changing the way the world invests. Let’s celebrate 50 years together.

Community guidelines: vgi.vg/sgl1

*As of January 2025

Industry
Finance & Insurance
Company Size
10,000+ employees
Headquarters
Valley Forge, PA
Year Founded
1975
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