Job Description
Marketing Associate
Department: Marketing & Creative
Employment Type: Permanent - Full Time
Location: Zambia
Reporting To: Marketing Lead, Zambia
Job Location: Ndola
About the role:
The Marketing Associate will will leverage their expertise in planning and implementing marketing and brand activation activities for the entire life cycle of all Sun King products and services.
What you would be expected to do:
Trade coordination
- Work closely with the sales team to align trade marketing activities/campaigns.
- Be in forefront of the activity planning process, clarifying trade activities, and schedules.
- Provide market, in-trade, and other companies insights into the brand processes.
- Ensure synchronization of the trade activities with the overall brand plan.
- Planning and execution for new product and service launches.
- Conduct regular trade visits for research and to assess activations and launches in key markets.
- Pre and post-marketing campaign evaluation through estimated ROI and market feedback as well as market data readings when applicable.
- Assess success & prepare closing reports for all campaigns and launches.
- Track monthly activities & generate monthly reports.
Trade visibility.
- Work closely with the procurement team to requisition for branding materials, POSM, merchandise, and other resources required for visibility drives across the country.
- Management of all local council requirements related to visibility.
- Carry out audits as per market itineraries to evaluate the execution of trade visibility as per required standards.
- Manage appointed agencies & train them on visibility guidelines and a picture of success.
- Ensure the development & deployment of all marketing materials.
- Furnish the input needed for budgeting for visibility and any other BTL materials.
Sun King Store Branding and Merchandising
- Ensure store location is at a vantage point and within Sun King standards.
- Supervise and coordinate with suppliers to ensure timely execution of store branding as per signed-off artwork, and set standards and Turnaround timelines.
- Oversee the design and production of in-store displays, signage, and other merchandising materials.
- Conduct regular store visits to ensure compliance with merchandising standards and gather feedback.
Agency management.
- Develop and manage close relationships with agencies and suppliers.
- Drive cost productivity in procurement.
- Manage agencies in the implementation, execution and evaluation of marketing campaigns.
- Work closely with finance to give activity cost forecasts for proper financial planning and efficient achievements.
Data Checks and Reporting:
- Check sales data and market trends to assess the effectiveness of all marketing activities.
- Prepare regular reports on marketing performance and provide insights on areas improvement.
- Any other duties allocated to help the business.
You might be a strong candidate if you
- Have a bachelor's degree in Marketing, Sales, Business Administration or a related field from a recognized institution.
- Have at least 3 years of experience in trade marketing, preferably within the FMCG, retail, or consumer goods sectors.
- Are highly energetic, passionate.
- Have excellent communication skills, with strong negotiation, influencing, and presentation abilities.
- Have a strong knowledge of trade marketing, sales strategies, consumer behaviour and Experience in developing and executing trade marketing plans and campaigns
- Have a willingness to travel as required to meet with clients, visit retail locations, and attend industry events. (80%+ of your time will be spent in the field)
- Proficient in checking market trends, sales data, and activities, can interpret data and generate insights to improve marketing strategies.
- Have the ability to communicate with fluency in both written and spoken English
What we offer (in addition to compensation and statutory benefits)
- Professional growth in a dynamic, rapidly expanding, high-social-impact industry.
- An open-minded, collaborative culture made up of enthusiastic colleagues who are driven by the challenge of innovation towards profound impact on people and the planet.
- A truly multicultural experience: you will have the chance to work with and learn from people from different geographies, nationalities, and backgrounds.
- Structured, tailored learning and development programs that help you become a better leader, manager, and professional through the Sun Centre for Leadership.
We place great importance on sustaining a diverse, inclusive work environment.
We believe that innovation and understanding comes from diversity on every spectrum. We work to make sure every Sun King team member knows that they belong, knowing that sustaining an inclusive workplace requires conscious effort and is a continuous journey, not an end-state.
Sun King recruits, employs, trains, compensates and promotes people based on their experience, skills, effort, and results. We explicitly prohibit discrimination on the basis of race, religion, caste, national origin, color, gender, marital status, family structure, sexual orientation, HIV/AIDS status, or disability.
