Job Description

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<div><strong>Benefits:</strong></div>
<ul>
<li>401(k)</li>
<li>401(k) matching</li>
<li>Bonus based on performance</li>
<li>Health insurance</li>
<li>Paid time off</li>
<li>Vision insurance</li>
<li>Wellness resources</li>
</ul>
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<strong>I.</strong>     <strong>Position Summary:</strong>
</div><div> </div><div>This position handles a variety of marketing and advertising duties within the ECSC marketing department. Priorities include coordinating the DMO’s cooperative advertising program, handling day-to-day communications with agency partners,  and organizing advertising deadlines and submissions along with general marketing tasks. </div><div> </div><div>II.  Essential Functions/Responsibilities:</div><div><strong> </strong></div><div>
<strong>A.</strong>    <strong>Advertising Responsibilities</strong>
</div><div><strong> </strong></div><div>·       Coordinates cooperative advertising program for preferred hotel partners and attractions/events partners, to include tracking expenditures, managing invoices and partner budgets, meeting with and presenting tailored proposals to partners and coordinating with agency representative for program support.</div><div>·       Gathers and organizes information on prospective marketing and advertising opportunities at the request of the VP or director of marketing. Obtain, organize and present information to VP of Marketing & Communications and director of marketing from both proactive research and incoming calls from advertising reps and publications. Use information to organize content for cooperative advertising guide.</div><div>·       Organizes deadlines for ECSC advertising creative due and submit work orders for creative to agency partner or in-house designer. </div><div>·       Organizes invoices for ECSC advertising and submits for payment and approvals. </div><div>·       Communicates with designated agency representative(s) on a continuous basis to facilitate details of ad campaigns, web design, and special projects, including compiling feedback from team members and supervisors.</div><div>·       Coordinates content for cooperative marketing and advertising guide and connects with agency representative on annual updates</div><div> </div><div> </div><div>B.    <strong>Marketing Responsibilities</strong>
</div><div>       </div><div>·       Assists with planning and coordination of marketing promotions and projects. </div><div>·       Assists director of marketing in maintaining strong web presence by creating content through blogs and copywriting as directed. </div><div>·       Drafts marketing materials including copy and graphic design following brand guidelines</div><div>                                              </div><div>
<strong>C.</strong>    <strong>General Responsibilities:</strong>
</div><div> </div><div>·       Works collaboratively with team members on signature, rotating, or one-time events and conferences (ex: Rivals in Red Soccer Match, Clemson/Carolina Neutral Site Game, Governor’s Conference) as well as annual events such as Governor’s Carolighting and Colonial Life Charity Classic. </div><div>·       Supports local marketing and brand activation through event coordination and presence at events (ex: SC Pride, Columbia Food & Wine Festival, St. Pat’s in Five Points etc.)</div><div>·       Runs errands related to the coordination of marketing/communications projects.</div><div>·       Assists staff with reporting, research, and data entry.</div><div>·       Organizes files both electronic and manual.</div><div>·       Fosters and maintain relationships with partners through communication, networking events, one-on-one meetings and sharing ECSC marketing wins and coverage. </div><div>·       Maintains an organization system and inventory for marketing materials. </div><div>·       Participates in strategic planning of marketing efforts.</div><div> </div><div>III.        Skills:</div><div> </div><div>·       <strong>Problem Solving</strong> – Identifies and resolves in a timely manner; Gathers and analyzes information skillfully; develops alternative solutions; works well in group problem solving.</div><div>·       <strong>Interpersonal Skills</strong> – Focuses on solving conflict, not blaming; Maintains confidentiality; Listens to others without interrupting; Keeps emotions under control; Remains open to others’ ideas and tries new things; able to interact with the public at all levels.</div><div>·       <strong>Ethics</strong><em> </em>- Treats people with respect; Keeps commitments; inspires the trust of others; Works with integrity and ethically; Upholds organizational values.</div><div>·       <strong>Judgment</strong> – Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.</div><div> </div><div>IV. Education/Qualifications Required:</div><div>                                  </div><div>·       Successful candidate should have a Bachelor’s degree and experience in marketing, communications, business, hospitality management, tourism management, journalism or related field.</div><div>·       Knowledge of social media strategy, advertising process, and website management is preferred. </div><div>·       Strong written and verbal communication skills are required. </div><div>·       Must have a passion for promoting the attributes of the Columbia area.</div><div><strong> </strong></div><div><strong> </strong></div><div><strong>DISCLAIMER</strong></div><div>This job description indicates the general nature and level of work expected of the incumbent.  It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent.  Incumbent may be asked to perform other duties as required and the responsibilities of the position may change.</div>
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