Job Description

Marketing Associate

Location Hybrid in Franklin, TN

Our Mission

As one of the nation's leaders in treating individuals with co-occurring mood, addiction, eating disorders, and trauma, Acadia Healthcare places a strong emphasis on our admissions & intake functions to allow us to help every possible person in need.

About the Role

The Marketing Associate is an internal- and external-facing position which focuses on recommending and executing marketing campaigns with a primary goal and objective of driving awareness, increasing growth, and meeting business objectives for Acadia and its brands. To achieve success, the Marketing Associate role excels at collaborating with the marketing team and facility staff to ensure that all facility-level marketing strategies are effectively and efficiently delivered.

Success in this role is accomplished by maintaining strong relationships, exceeding expectations, and providing appropriate recommendations at the facility level and within the marketing team. Additionally, this role requires successful execution of marketing strategies and providing regular recommendations that improve marketing strategies at the facility and team levels. Examples of success include; creating scalable solutions, identifying multi-facility opportunities, and developing multi-facility and omnichannel marketing campaigns, clear communication on marketing strategies, optimizations, and recommendations, accuracy implementation of digital and traditional marketing strategies, and creation of SEM and Non-SEM campaigns. Expectation management, strong verbal and written communication, reliability, and the ability to understand and present complex strategies are essential for this position.

Compensation & Benefits

We value your expertise and dedication—and we invest in your success.

• Competitive Base Salary commensurate with experience
• Comprehensive Medical, Dental, and Vision Insurance
• 401(k) Plan with Company Match
• Paid Time Off (PTO) and recognized holidays
• Company-paid Basic Life and AD&D Insurance
• Employee Assistance Program (EAP) and mental wellness resources
• Opportunities for professional growth and advancement within Acadia’s nationwide network

Responsibilities

What You’ll Do

• Provide marketing recommendations that align with facility goals
• Develop and execute comprehensive marketing campaigns that align with facility goals
• Effectively communicate and coordinate on a variety of tasks and projects with all audiences
• Facilitate the delivery of collateral, communications, and other marketing requests.
• Execute internal tasks to achieve facility goals, set by both marketing and facility leadership
• Execute website tasks, including audits, content/page maintenance, and various improvements
• Create recommendations and solutions, meet timelines, and communicate effectively
• Provide internal and external updates, guidance, and trainings on all marketing efforts
• Continuously strive for quality improvement by identifying and understanding issues and opportunities
• Collaborate on all digital marketing initiatives and pivot quickly, prioritize, and manage multiple priorities
• Facilitate staff training on all of the above and more
• Oversee internal processes and/or focus areas for appropriate facilities and service line

Qualifications

Education/Experience/Skills

• Bachelor’s Degree in marketing or related field (business, communications, etc.) is REQUIRED
• 2+ years of experience in a marketing coordinator, account management, or customer service type role is preferred
• 2+ years of experience working with or speaking to complex data analysis and strategy optimization
• 2+ years of experience with marketing strategy creation and execution
• 2+ years of experience in traditional or digital marketing campaign management
• Self-motivated with strong organizational skills and superior attention to detail
• Flexibility and eagerness to identify, learn, and use new and changing technologies
• Must be able to manage multiple tasks/projects simultaneously within inflexible time frames
• Ability to adapt to frequent priority changes
• Ability to formally & informally present to small and large audiences
• Ability to work professionally with sensitive, proprietary data and information while maintaining confidentiality
• Capable of working within established policies, procedures, and practices prescribed by the organization
• Communicate and interact effectively with individuals at all levels, internal and external, both written and verbally
• Proficiency in Microsoft Office
• English proficient to skillfully communicate & present complex concepts

Licenses/Designations/Certifications

• WordPress experience is preferred

Work Conditions/Hours

• Normal hours are 8 a.m. – 5 p.m., Monday – Friday, typical office working conditions
• Schedules may vary in accordance with business necessity
• This role requires availability outside of normal business hours

While this job description is intended to be an accurate reflection of the requirements of the job, management reserves the right to add or remove duties from particular jobs when circumstances (e.g. emergencies, changes in workload, rush jobs or technological developments) dictate.

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