Job Description
Job Title:
Marketing Assistant – Retail
Location:
Nairobi, Kenya
Department:
Marketing
Reports To:
Marketing Coordinator
Role Overview
We’re looking for a sharp, execution-driven Marketing Assistant to support fast-paced retail campaigns across our furniture business. This role blends creativity, data, and commercial thinking—ideal for someone who enjoys turning ideas into sales.
You’ll play a key role in campaign execution, Content creation, digital marketing, in-store activations, and customer engagement, ensuring our brand stands out and drives measurable results.
Key Responsibilities
1. Campaign Execution & Coordination
• Assist in planning and executing marketing campaigns (sales, promotions, seasonal offers)
• Coordinate with branches, and sales teams to ensure smooth campaign rollout
• Track campaign timelines and deliverables to ensure deadlines are met
2. Digital Marketing Support
• Manage and update content across social media platforms, and WhatsApp channels
• Assist in managing online leads, inquiries, and customer engagement funnels
3. In-Store & Branch Marketing
• Support implementation of in-store branding (POS materials, signage, displays)
• Ensure consistency of brand messaging across all branches
• Assist in organizing activations, promotions, and customer events
4. Content & Creative Support
• Work with designers to develop marketing materials
• Write basic marketing copy for promotions, captions, and SMS/WhatsApp campaigns
• Capture basic content (photos/videos) for real-time marketing needs
5. Data, Reporting & Insights
• Track performance of campaigns (footfall, leads, conversions, sales)
• Maintain marketing reports and dashboards
• Provide insights and recommendations based on campaign performance
6. Customer-Centric Marketing
• Support customer engagement initiatives
• Assist in improving customer journey across online and offline touchpoints
• Help manage CRM or lead databases
Requirements
Qualifications & Experience
• Bachelor’s Degree or Diploma in Marketing, Business, Communications, or related field
• 1-2 years’ experience in marketing (retail experience is a strong advantage)
• Basic understanding of Content creation & digital marketing (social media, ads, content)
• Experience working in a fast-paced, target-driven environment
Key Skills & Competencies
• Strong execution and attention to detail
• Good communication and coordination skills
• Commercial awareness (understands sales impact)
• Creative thinking with a practical approach
• Basic data analysis and reporting skills
• Ability to multitask and meet tight deadlines
• Proactive and solution-oriented mindset
