Job Description
Marketing Assistant - Academy
Department: Commercial
Employment Type: Full Time
Location: London
Reporting To: Denise Rossa
This role sits within Centellic's Academy team, which provides specialised online training for lawyers in a range of different practice fields, ranging from arbitration to investigations with a view of expanding the product portfolio.
The Marketing Assistant plays a key role in driving engagement and growth. Their purpose is to drive lead generation, as well as to develop and execute marketing strategies that position the learning programs effectively to legal and compliance professionals. This includes managing digital campaigns, crafting compelling messaging, coordinating with subject matter experts, and analysing data performance to improve brand reach. The role requires a strong understanding of the target audience’s professional needs and the ability to translate complex topics into accessible, value-driven communications.
Key Responsibilities
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Audience Development
- Define and segment target audiences based on roles and engagement behaviours.
- Identify gaps in internal data and propose solutions.
- Develop and execute campaigns to attract new users and expand reach across relevant sectors.
- Build and adapt marketing plans using templates and performance insights.
- Accurate building and proof email campaigns in marketing automation tools (e.g. Pardot), newsletters, social and targeted campaigns.
- Monitor performance metrics and use insights to refine outreach strategies.
- Test and optimise messaging and strategies across a multitude of platforms (e.g. social media, email campaigns etc) to improve conversion and retention rates.
- Stay informed on industry trends to anticipate shifts in audience expectations and behaviour.
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Lead Generation
- Identify growth opportunities through a range of marketing activities and cross-promotional initiatives across products pertaining to the wider company portfolio.
- Create and manage email templates using dynamic content, segmentation, and A/B testing.
- Maintain and grow member databases, ensuring data accuracy and compliance.
- Use lead capture tools including forms, gated content, and CTAs and proactively track lead engagement.
- Work closely with sales to share insights and qualifying leads to support conversion efforts.
- Plan and execute paid and organic campaigns across platforms (e.g., LinkedIn), using targeting strategies incl matched audiences and lookalike profiles.
- Track lead generation and registrations.
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Platform & Website Management
- Maintain and refine platform content.
- Identify and proactively leverage cross-selling opportunities.
- Build and maintain event and course landing pages accurately using CMS tools (e.g., Cvent).
- Provide tailored solutions for different event formats (e.g., multi-stream, gated access).
- Ensure accurate and timely updates across all digital touchpoints.
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Product & Market Knowledge
- Become a subject matter expert in specific course categories or brands.
- Monitor industry trends and competitor activity.
- Identify key faculty members, attendees, and audience segments.
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Event Support
- Attend virtual and in-person events to support operations and marketing.
- Conduct interviews, coordinate content capture, and network with attendees.
Skills, Knowledge and Expertise
- Working knowledge of all key Microsoft office programmes, intermediate level knowledge of Excel and PowerPoint would be beneficial
- Collaborative and adaptable approach to working cross-functionally
- Strong written and verbal communication skills
- Good time management skills, ability to manage multiple projects and meet deadlines
- Analytical mindset with attention to detail
- Adaptable and agile
- Experience in eLearning, education, or digital events is a plus
About Centellic
Centellic stands at the center of the markets it serves, empowering organizations with indispensable data and insight to make critical decisions on growth, risk and opportunity.
Through proprietary data, deep market expertise and AI-enabled technology, our platforms are embedded in client workflows. That capability is underpinned by our events, which bring the market together to share perspective and deepen understanding of the issues shaping each sector. Together, they give organizations earlier visibility of emerging trends, and the clarity and confidence to act when decisions matter.
At Centellic, we’re a global intelligence and information services business, setting the standard for how critical business decisions are made.
Why Centellic?
At Centellic, we help our clients make better decisions, and our people are at the heart of that work. Every individual plays an important role in this, bringing curiosity and high standards to everything they do.
Those who thrive here take ownership, care deeply about their work and are committed to excellence. Standards are high because our people set them that way. And while we have decades of expertise, we are still growing, pushing and building something extraordinary.
Centellic’s advantage is our people and the culture we’ve created together. It’s an environment where individuality is encouraged, relationships are genuine, and there’s a strong sense of purpose in what we’re building together. Collaborative, respectful and driven, we take our work seriously without taking ourselves too seriously.
Benefits
Our people are our most valuable asset, as such, we offer a wide range of benefits to help ensure that all are supported:
Start of employment:
- Eye care
- Employee Assistance Programme
- A day off for your birthday
After 3 months employment:
- Pension (4% employer contribution and 4% employee contribution)
After 4 months employment:
After probation:
- Cycle to work scheme
- Season ticket loan
- £350 annual wellbeing allowance to contribute to gym memberships or fitness classes
- Puregym access
- Perks at work platform access
After 1 year service:
Additional Perks:
- Company socials
- Access to Employee Affinity Networks
- Mentoring scheme
- Volunteering Day
- Mortgage Advice
- Work from anywhere (2 weeks)
- Generous parental leave
We are committed to making our organisation an inclusive, respectful & engaging place to work with a culture shaped by our core values that promote equality, collaboration & respect in everything we do. We are proud to be part of the Disability Confident Scheme, meaning we are committed to being inclusive and accessible, which starts with our application and recruitment process. If you do require any reasonable adjustments to be made, please let us know as part of our application page.
‘We are proud to be an equal opportunities employer and are committed to ensuring that all candidates are given the same opportunity to succeed regardless of their sex, gender identity/expression or reassignment, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age or disability.’
