This is a remote position.

We’re looking for a proactive, creative, and sales-minded
Marketing & Sales Specialist
to lead and execute our digital marketing initiatives across Facebook, Instagram, TikTok, and email. You’ll also serve as a trusted guide to the business owner — providing strategic direction, education, and hands-on collaboration when needed.

This role is ideal for someone with a strong background in consumer marketing and a proven ability to convert engagement into
actual sales
— particularly within premium or lifestyle-driven markets.

Key Responsibilities

• 
  Social Media Marketing & Content Creation

• 
  Manage and grow presence on
  Facebook, Instagram, and TikTok

• 
  Create engaging, on-brand content (posts, reels, stories) with a focus on lead generation and trust-building

• 
  Help grow a newly created Facebook business page using the owner’s 3k+ personal network

• 
  Develop TikTok strategies to increase exposure and appeal to our ideal buyer persona

• 
  Digital Advertising & Promotions

• 
  Create and manage paid ad campaigns (Google Ads, Facebook/Instagram Ads, TikTok)

• 
  Optimize ad performance and troubleshoot underperforming campaigns

• 
  Drive high-quality inquiries that convert to puppy sales

• 
  Email Marketing & Automation

• 
  Set up and manage
  email funnels
  for nurturing inquiries and increasing conversion

• 
  Automate communications such as puppy birthday greetings, holiday campaigns, and sales follow-ups

• 
  Maintain an active and engaged subscriber base

• 
  Sales Enablement

• 
  Assist in moving inquiries through the sales funnel via email or messaging platforms

• 
  Recommend scripts or responses that help convert leads into buyers

• 
  Track performance and suggest improvements in the lead-to-sale process

• 
  Strategy & Owner Support

• 
  Build a tailored marketing and sales plan to meet monthly/quarterly goals

• 
  Teach and guide the owner through platforms, tools, and tasks when hands-on support is needed
  Recommend the right tools for scheduling, CRM, and automation

Requirements

• 
  Strong background in digital marketing
  with direct experience in sales or lead conversion

• 
  Proficient in Facebook, Instagram, and TikTok content and ad strategies

• 
  Familiarity with email marketing tools (e.g., Mailchimp, ConvertKit, Klaviyo)

• 
  Clear understanding of sales funnels, customer psychology, and online purchase behavior

• 
  Experience in pet, luxury, or lifestyle industries is a plus

• 
  Able to communicate marketing concepts clearly to a business owner and collaborate effectively

• 
  Self-starter with excellent attention to detail and time management

Bonus Skills (Not Required but Preferred)

• 
  Graphic design (Canva, Adobe Creative Suite)

• 
  Video editing for Reels/TikToks

• 
  SMS or CRM marketing experience

Benefits

• 
  Employee Benefits
• 
  Health and Wellness
  : Comprehensive HMO coverage for you and your dependents.
• 
  Security and Peace of Mind
  : Group Life Insurance Benefit to safeguard your future.
• 
  Financial Flexibility
  : Virtual Credit Card for added convenience and purchasing power.
• 
  Work-Life Balance
  : Generous Paid Leaves to recharge and prioritize personal time.
• 
  Government Benefits
  : Full support for required government benefits.
• 
  Supplemental Pay Types
• 
  13th Month Salary
  : A festive bonus to celebrate the year’s hard work.
• 
  Overtime Pay
  : Compensation for your extra effort and time.
• 
  Night Differential
  : Additional pay for working late hours or shifts.
• 
  Incentives
  : Performance-based incentives to reward your contributions and achievements