Job Description

Responsibilities:

Marketing Strategy & Campaign Execution:

• Develop and implement marketing strategies for MBC Studios' film and TV productions, ensuring alignment with the overall studio vision.
• Oversee the creation of marketing materials (trailers, posters, social media content, press kits) for theatrical, streaming, and broadcast releases.
• Collaborate with creative agencies, PR teams, and internal departments to craft impactful promotional campaigns.
• Manage media planning and advertising across TV, digital, print, and outdoor platforms for theatrical releases.
• Analyze Theatrical, Streaming and Broadcast campaign performance and optimize strategies based on audience insights and industry trends.

Distribution Support & Sales Marketing:

• Work closely with the sales representatives to develop B2B marketing materials for content licensing and international sales.
• Create content distribution strategies, ensuring films and series reach the right markets and platforms (SVOD, TV, theatrical, etc.).
• Prepare compelling pitch decks and presentations for distributors, streaming platforms, and broadcasters.
• Monitor market trends and competitor strategies to identify growth opportunities for MBC Studios' content.

Stakeholder & Partner Collaboration:

• Act as the key marketing liaison between MBC Studios, MBC Shahid, MBC Group TV channels, and external distributors.
• Build and maintain strong relationships with international distributors, streaming platforms, and film festivals.
• Work alongside MBC Talent and MBC Academy to promote regional storytelling and talent development.
• Event & Industry Presence:
• Lead MBC Studios’ marketing presence at major industry events such as Saudi Film Confex, Cannes, Berlinale, and MIPCOM.
• Coordinate press and media engagements to enhance MBC Studios' global brand positioning.
• Oversee sponsorships and promotional activations that strengthen MBC Studios' industry footprint.

Requirements:

• 7+ years of experience in content marketing, distribution, or film/TV content promotion.
• Strong understanding of regional and international content distribution dynamics.
• Proven experience in campaign management, content marketing, and audience engagement.
• Excellent skills in stakeholder management, strategic planning, and sales support.
• Passion for storytelling and the entertainment industry.
• Strong command of Arabic and English.
• Multitasker

MBC GROUP is the largest and leading media company in the Middle East and North Africa, dedicated towards enriching lives through information, interaction, and entertainment.

With a rich history of growth and expansion, MBC GROUP’s first presence came to London in 1991 in the form of the private satellite TV channel, MBC1 A decade later, MBC GROUP relocated its headquarters to Dubai Media City, United Arab Emirates, in 2002.

Building on its immense success in recent times, MBC GROUP proudly inaugurated its new headquarters in Riyadh, Saudi Arabia, in September 2022.
With a commitment to serving audiences worldwide and featuring in key markets, MBC GROUP is home to a plethora of iconic brands, departments, and entities that include TV and radio offerings, a streaming platform, production and talent houses, and more.

Today, MBC GROUP operates over 13 free-to-air TV channels and 3 radio stations, such as the flagship MBC1, as well as MBC2, MBC3, MBC4, MBC5, MBC MASR, MBC IRAQ, and MBC LOUD FM

The Group also operates Shahid, the world’s leading Arabic streaming platform that’s home to highly rated original productions from the Arab world, a wide range of exclusive series, movies and other premieres, as well as live TV channels, sports, kids offering, international content, and more.

MBC GROUP is also home to MBC STUDIOS, a global production powerhouse, born to realize the unrivalled, untapped storytelling potential of the Middle East.

With a mission to mentor, educate, and nurture the talent of tomorrow, MBC GROUP runs MBC ACADEMY, an educational and training platform with the mission to discover, upskill, and nurture Saudi talent in the media and production space. Since its launch in 2020, MBC ACADEMY has successfully gone on to train over 18,000 individuals.